Ad Monsters

JUNE 27, 2024

Developed with insights from industry leaders like Paul Brenner at Vibenomics, the IAB and its partners designed the 2024 Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook to enhance the execution of DOOH and in-store retail media strategies. One is a straightforward control test, which is easier to execute.

Retail 111

Retail Media Control Group Conversion 111

Single Grain

JUNE 13, 2023

Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group. Websitebuilder ) In 2024, Facebook ad revenue is projected to rise to $75.11

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. Google Chrome will stop using third-party cookies by the end of 2024. Since more social media platforms optimize videos and reels, this is the perfect time to increase your native video ad spending – specifically on TikTok.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52