Ad Monsters

JUNE 27, 2024

Developed with insights from industry leaders like Paul Brenner at Vibenomics, the IAB and its partners designed the 2024 Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook to enhance the execution of DOOH and in-store retail media strategies. One is a straightforward control test, which is easier to execute.

Retail 111

Retail Media Control Group Conversion 111

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. In fact… A storytelling ad can increase conversions by 30%. Google Chrome will stop using third-party cookies by the end of 2024. Storytelling ads work because they create trust and authenticity through emotion.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52