Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates.

Conversion Rate 111

Conversion Rate Conversion Marketing Audience 111

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Marketing 120

Marketing Fashion ROI Communications 120

Adweek

DECEMBER 7, 2023

X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl.

Conversion 354

Conversion Ad Tech 354

Ad Monsters

DECEMBER 18, 2024

In a recent LinkedIn Live discussion, we spoke with Jounce Medias Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Adweek

OCTOBER 2, 2024

At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial.

Conversion 328

Conversion Agency Advertising Marketing 328

Adweek

DECEMBER 21, 2023

One word has dominated our conversations reflecting on 2023: resilience. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they.

Conversion 289

Conversion Agency Marketing 289

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

Conversion 104

Conversion MarTech Audience Marketing 104

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 304

Retail Conversion Media 304

Adweek

DECEMBER 5, 2024

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for an in-depth exploration of modern marketing leadership. The 2024 Marketing Vanguard.

Marketing 245

Marketing Conversion 245

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). The ads offered either a free trial or a demo.

Non-Profit 122

Non-Profit Click Through Rate Impressions Conversion Rate 122

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. of revenue in 2024 compared to 9.1%

Machine Learning 138

Machine Learning Education ROI MarTech 138

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization.

Marketing 138

Marketing Conversion Rate SEO Conversion 138

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

Conversion 133

Conversion Audience Marketing MarTech 133

Digiday

MARCH 10, 2025

billion in total revenue for 2024, that quiet battle seems to have reached a fever pitch. Based on the platforms latest earnings, in which Pinterest reported $3.65 Pinterests efforts seem to be paying off. Continue reading this article on digiday.com.

Conversion 69

Conversion Media Advertising Marketing 69

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Digiday

MARCH 5, 2025

While brands see creators as a safe bet to boost awareness or drive conversions, theyre missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the industry isnt necessarily utilizing or thinking about influencers in the most beneficial way.

Conversion 45

Conversion Impressions Audience Media 45

Exchange Wire

DECEMBER 17, 2024

The survey, part of Yahoos Data Maturity Pop Quiz conducted between August and November 2024 [.] The post Yahoo DSP Survey: Singapore Marketers Conversion Strategies at Risk with Data Complacency appeared first on ExchangeWire.com.

Conversion 52

Conversion Marketing Advertising 52

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 261

Finance Communications Conversion Marketing 261

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Using AI agents to gain customer insights AI agents engage customers in conversations.

Conversion 126

Conversion Communications Marketing ROI 126

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Martech

OCTOBER 2, 2024

Pinterest Performance+ is adding a new bidding option to the platform’s traditional abilities to optimize for clicks and conversions. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales Email: Business email address Sign me up! Promotions. Processing.

Machine Learning 117

Machine Learning Conversion MarTech Marketing 117

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. Let me explain.

Marketing 126

Marketing Fashion Media Conversion 126

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 145

Retail MarTech Communications eCommerce 145

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 118

eCommerce Retail Electronics Conversion 118

Martech

MARCH 17, 2025

1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Its doubled every two months since September 2024. Between Nov.

Retail 85

Retail Affiliates Food Conversion 85

Martech

NOVEMBER 22, 2024

Marketers gathered at the fall 2024 MarTech Conference for a discussion of intent data — what it does well, where it struggles and where organizations are seeing success. 4:10: What is the story the intent is telling?

Marketing 108

Marketing MarTech Conversion 108

Martech

JUNE 18, 2024

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Conversational Flow cards Much like tokens in a Marketo program, marketers are now able to manage flow actions across Dialogues by using a Conversational Flow card.

Conversion 107

Conversion MarTech Audience Marketing 107

Martech

JANUARY 16, 2024

Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

Marketing 111

Marketing MarTech Conversion 111

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Or you can use this moment to change the conversation completely.

Marketing 122

Marketing Conversion MarTech Brand Awareness 122

illumin

NOVEMBER 5, 2024

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. We can’t wait to see what incredible insights we can garner next time.

Advertising 52

Advertising Marketing Ad Tech Conversion 52

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. Dig deeper: What does ‘better data quality’ mean for marketers? And how do we get there? Why we care. As the U.S.

MarTech 109

MarTech Conversion Marketing 109

Martech

SEPTEMBER 4, 2024

Brands understand that conversions can be driven by discounts and sales but consumers are interested in more than just dollars. Conversely, brands are offering things that consumers don’t seem to care much about. Brands and consumers not always aligned. There are, however, disconnects. Processing.

eCommerce 104

eCommerce Conversion MarTech Marketing 104

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

Marketing 114

Marketing Conversion Rate Conversion Click Through Rate 114

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. AdCreative.ai It considers brand guidelines and audience data for optimal impact.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 127

Marketing Cookies MarTech Conversion 127