Martech

JUNE 18, 2024

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Conversational Flow cards Much like tokens in a Marketo program, marketers are now able to manage flow actions across Dialogues by using a Conversational Flow card.

Conversion 98

Conversion MarTech Audience Marketing 98

Adweek

DECEMBER 7, 2023

X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl.

Conversion 344

Conversion Ad Tech 344

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 111

eCommerce Retail Electronics Conversion 111

illumin

NOVEMBER 5, 2024

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. We can’t wait to see what incredible insights we can garner next time.

Advertising 52

Advertising Marketing Ad Tech Conversion 52

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 124

Ad Tech Cookies Conversion Media 124

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Conversion Rate 91

Conversion Rate Conversion Marketing MarTech 91

Martech

JANUARY 16, 2024

Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

Marketing 92

Marketing MarTech Conversion 92

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 143

Retail MarTech Communications eCommerce 143

Adweek

DECEMBER 21, 2023

One word has dominated our conversations reflecting on 2023: resilience. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they.

Conversion 261

Conversion Agency Marketing 261

Digiday

JUNE 23, 2024

At this year’s Cannes Lions Festival of Creativity, it’s no surprise AI was le sujet de la semaine , with cocktail conversations along the Croisette that ranged in strength from hype as potent as absinthe to the more modest hypothetical rosé. For the second year in a row, generative AI was a main theme at Cannes Lions 2024.

Conversion 85

Conversion Media Marketing Advertising 85

illumin

JUNE 25, 2024

The top 4 Pride campaigns of 2024 These are the best of the best from this year’s Pride ad lineup. Converse – Proud to Be Converse is back with its annual Proud to Be campaign. The advertisers who get Pride right are the advertisers who understand this and provide support year-round.

Conversion 105

Conversion Advertising Agency Marketing 105

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 122

Retail GDPR Media Retargeting 122

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 122

Marketing Cookies MarTech Conversion 122

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing. Mastery of that practice will be instrumental for success in 2024.

A/B Testing 115

A/B Testing MarTech Conversion eCommerce 115

Basis

FEBRUARY 8, 2024

Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them. Here’s what the convergent TV advertising landscape looks like heading into 2024: From 2019 to 2024, traditional TV ad spending dropped from $70.59

Advertising 108

Advertising Audience Conversion Rate Education 108

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

Conversion Rate 80

Conversion Rate Cookies Conversion MarTech 80

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. The post 3 Proven Black Friday Marketing Strategies to Maximize Cyber Five Performance in 2024 appeared first on Digital Remedy.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Digiday

AUGUST 28, 2024

In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content. Here’s the latest guide to what people are actually saying when they talk about the ever-changing media industry.

Media 74

Media Cookies Conversion Marketing 74

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. It also leads to higher engagement and conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Advertising 89

Advertising Conversion Rate Conversion Impressions 89

Exchange Wire

OCTOBER 17, 2023

In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [.]

Conversion 98

Conversion Media 98

MNTN

SEPTEMBER 30, 2024

By the end of 2024, U.S. throughout 2024, reaching a total valuation of $30.1 MNTN Research recently conducted a year-over-year comparison of Q1 2023 and Q1 2024. We looked at key metrics, including average return on ad spend (ROAS) , conversions, and visit rate. It’s projected to grow by 22.4%

Entertainment 52

Entertainment Conversion Audience Advertising 52

The Ad Tech Blog

APRIL 8, 2024

Here are five solid predictions based on current trends: Hyper-Personalization : AI will enable unprecedented levels of personalization in marketing, dramatically improving conversion rates. Seamless Omnichannel Experiences : AI will help blend online and offline touchpoints for a seamless customer journey.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Cookies 88

Cookies Retail Conversion MarTech 88

Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. Are you getting the most from your stack?

eCommerce 111

eCommerce Retail Conversion Rate Electronics 111

Martech Series

NOVEMBER 1, 2022

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Ad Monsters

JANUARY 24, 2024

As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience. As we embrace the myriad of opportunities in 2024, the landscape of retail media stands on the brink of a transformative leap.

Retail 105

Retail Media Cookies Conversion 105

Martech

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. 66% of conversions happened on mobile. 34% of conversions took place on desktop. of website visits were on mobile.

Shipping 82

Shipping Retargeting eCommerce Conversion 82

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Martech

DECEMBER 20, 2023

Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. They also do a great job answering listener questions.

Marketing 101

Marketing SEO MarTech Conversion 101

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 104

Conversion SEO Brand Awareness eCommerce 104

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Impressions 90

Impressions MarTech ROI Entertainment 90

Martech

AUGUST 12, 2024

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. It is not designed for 1-to-1 sales or customer support conversations. Sales teams, get ready to level up with awesome new tools for managing leads. Processing.

Conversion 109

Conversion Marketing Communications MarTech 109

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. Examinations of what worked and what didn’t grew into conversations about future trends and impactful changes.

Food 52

Food Ad Tech Conversion Advertising 52

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Digiday

JANUARY 22, 2024

It’s only a few weeks into 2024 and it’s already shaping up to be one of the most dramatic. The following conversation has been lightly edited for brevity. 2024 is going to be a rollercoaster ride for a lot of advertisers. Is Danone strapped in and ready for all the twists and turns coming its way?

Media 80

Media Communications Conversion Advertising 80

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 262

Retail Conversion Media 262