Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

Conversion Rate 89

Conversion Rate Cookies Conversion MarTech 89

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Cookies 97

Cookies Retail Conversion MarTech 97

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Yet, that’s just the beginning.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Ad Monsters

JANUARY 24, 2024

As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience. As we embrace the myriad of opportunities in 2024, the landscape of retail media stands on the brink of a transformative leap.

Retail 103

Retail Media Cookies Conversion 103

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 116

Retail GDPR Media Retargeting 116

Basis

FEBRUARY 8, 2024

Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them. Here’s what the convergent TV advertising landscape looks like heading into 2024: From 2019 to 2024, traditional TV ad spending dropped from $70.59

Advertising 108

Advertising Audience Conversion Rate Education 108

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates. Are you getting the most from your stack?

Advertising 103

Advertising Marketing Conversion Rate Audience 103

Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. With AI search tools impacting traffic and cookie deprecation on the horizon, publishers are focusing on building loyal user bases.

Ad Tech 95

Ad Tech Cookies Audience Media 95

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 112

Conversion SEO Brand Awareness eCommerce 112

Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. Meeting new contacts and long-time partners and engaging in inspiring conversations about future possibilities was especially nice. The potential decline of third-party cookies affects the entire industry.

Media 52

Media Advertising Retail Cookies 52

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Optimizing Google Ads with enhanced conversions. How it helps you With cookies’ relevance diminishing, maintaining accurate conversion tracking is becoming more important.

Conversion 102

Conversion Communications Cookies Marketing 102

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

OpenX

JULY 2, 2024

Welcome to the three-part Panel Series: OpenX at Cannes 2024 , your front-row seat to the compelling discussions that took place this year. Hosted by OpenX, this series delves into the critical conversations and insights that are shaping the future of advertising. Here are the key takeaways from our panel in Cannes 2024.

Advertising 52

Advertising Cookies Banner Audience 52

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 89

Machine Learning Cookies Conversion Media 89

Basis

APRIL 22, 2024

It can also provide new context around how those meetings are conducted, combing through transcripts to identify blind spots in the conversation and capture the tone and sentiment to help people improve the way they show up to work. AI can “attend” meetings for us and summarize the key findings and takeaways.

Marketing 83

Marketing Cookies Audience Agency 83

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is. It has taken its time.

Cookies 120

Cookies ROI Conversion MarTech 120

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 67

Cookies First-Party Cookies GDPR Retargeting 67

Basis

DECEMBER 1, 2023

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Trend #3: Increased Focus on Marketing to HCPs Given the increased demand for (and regulations around) patient privacy, 2024 is likely to bring a greater focus on marketing to healthcare providers (HCPs), rather than directly to patients.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Ad Monsters

JANUARY 8, 2024

The sector saw its reputation tarnished in 2023; what’s in store for 2024? 2024 is shaping up to be a crazy year for the advertising industry. Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune.

Cookies 106

Cookies Clickbait Ad Exchange Audience 106

Digiday

OCTOBER 4, 2022

Meanwhile, marketers have also been contending with the ever-impending demise of the cookie, as Google extended its deadline to 2024. This means that in an increasingly digital world, marketers can no longer rely on one of the primary tools that dominated conversations about personalization and customer experience over the past decade.

Cookies 62

Cookies Banner Conversion Communications 62

Basis

NOVEMBER 7, 2023

Every election battle is fierce, but 2024 is shaping up to be one of the most hotly contested cycles in recent memory—and the most expensive in history. Fortunately, you’ve come to the right place: This is the ultimate guide to political advertising in the 2024 US elections. Just thinking about it makes us out of breath. Let’s dive in.

Advertising 73

Advertising Education Audience Cookies 73

OpenX

JULY 3, 2024

Welcome to the three-part Panel Series: Cannes 2024 , your front-row seat to the compelling discussions that took place this year. Hosted by OpenX, this series delves into the critical conversations and insights that are shaping the future of advertising. Here are the key takeaways from our transparency in media panel at Cannes 2024.

Advertising 52

Advertising Conversion Audience Agency 52

OpenX

JULY 1, 2024

Welcome to the three-part Panel Series: OpenX at Cannes 2024 , your front-row seat to the compelling discussions that took place this year. Hosted by OpenX, this series delves into the critical conversations and insights that are shaping the future of advertising. Here are the key takeaways from our panels at Cannes 2024.

Media 52

Media Cookies Conversion Advertising 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

Ad Monsters

MARCH 28, 2024

The Future of Cookies: Our conversation dove into the regulatory whirlpool of challenges facing Google before it fully phases out third-party cookies. Rosewell suggested that based on the CMA’s findings and ongoing reports, the complete removal of third-party cookies by 2024 seems uncertain.

Cookies 111

Cookies Conversion Education Marketing 111

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Cookies 116

Cookies GDPR Conversion MarTech 116

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. It has worked with the U.K. Google might feel that the transparency has not been appreciated.

Cookies 111

Cookies Advertising GDPR MarTech 111

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

APRIL 24, 2024

Too many discussions were very high-level, by the likes of Walmart, Instacart, and Target’s Roundel , leaving behind the smaller brands that will struggle when cookies are off the menu. Thanks for all the great conversations. But instead let me focus on what wasn’t said: solutions are not sitting on a database of first-party data.

Cookies 59

Cookies Retail Conversion Marketing 59

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. What is EU UCP? Its objective is to ensure compliance with established privacy standards within the online advertising ecosystem.

Advertising 104

Advertising Cookies GDPR Communications 104

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 73

Retail Advertising Cookies Marketing 73

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. ID bridging emerged as a controversial solution in digital advertising.

Cookies 65

Cookies Advertising Conversion Ad Tech 65

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations.

Agency 75

Agency Media Cookies Education 75

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59