Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #1: Signal Loss Remains a Challenge What a difference a year makes. billion in the US.

Advertising 102

Advertising Retail Cookies Video Ads 102

The Ad Tech Blog

APRIL 8, 2024

Here are five solid predictions based on current trends: Hyper-Personalization : AI will enable unprecedented levels of personalization in marketing, dramatically improving conversion rates. Seamless Omnichannel Experiences : AI will help blend online and offline touchpoints for a seamless customer journey.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. The engine provides tools for data acquisition, machine learning operations and security.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. Launched in July 2024, BrandMatch moves beyond traditional targeting methods, often relying on fixed audience segments. Our editors are the OG influencers, providing the creativity and depth that AI still lacks.”

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Basis

DECEMBER 20, 2024

AI and the Future of Marketing Since ChatGPTs public release in 2022, conversations around generative AI have flooded the digital advertising ecosystem. Possible 2024: The AI Revolution in Marketing Has Officially Begun Much like at AWNY, AI was quite the hot topic at this years Possible in Miami Beach.

Machine Learning 85

Machine Learning Agency Advertising Media 85

The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. By understanding consumer preferences and behaviors, companies can deliver more relevant ads, increasing engagement and conversion rates.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

The Ad Tech Blog

APRIL 29, 2024

But what does the horizon hold for this dynamic field as we approach 2024? Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Key metrics include engagement rates, conversion rates, and ROI. It uses Python libraries like pandas for data manipulation and sklearn for machine learning.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

OCTOBER 23, 2024

It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. It’s no wonder 86% of executives reported they’re in need of more advanced personalization than what they’re currently capable of delivering.

ROI 115

ROI A/B Testing Machine Learning Shipping 115

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 103

Machine Learning Cookies Conversion Media 103

Basis

DECEMBER 10, 2024

Trend #2: Shifting From Hype to Practicality on AI and Automation AI has been dominating industry conversations ever since generative AI burst onto the scene. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors. In 2024, 43.4%

Agency 87

Agency Advertising Communications Machine Learning 87

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Machine Learning 85

Machine Learning Media Healthcare Impressions 85

Martech

OCTOBER 27, 2022

The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. And speaking of Campaign Manager, Google is delaying its phaseout until July 2024 to give enterprise customers more time to migrate to GA4. Get MarTech! In your inbox.

Machine Learning 112

Machine Learning Cookies Impressions MarTech 112

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.”

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. What would these communities look like?

Machine Learning 118

Machine Learning Education Entertainment Audience 118

Ad Monsters

JANUARY 31, 2024

Cookie deprecation, now underway in 2024, further complicates this. By combining visibility, situational context, and interaction data signals, IAS’s Quality Attention can predict whether an impression will lead to business results such as sales, conversions, or brand impact.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. They’re looking to have a conversation. Image courtesy of Meta.

Media 122

Media Marketing Machine Learning MarTech 122

Spoton Digital Media

MAY 22, 2024

Machine Learning Machine learning is a type of artificial intelligence that teaches computers to analyze large volumes of data and identify trends in the data. It enables computers to learn, iterate improvements, and make suggestions. In marketing, machine learning is used primarily in predictive analysis.

Machine Learning 52

Machine Learning Marketing Communications Display Advertising 52

Ad Monsters

MAY 30, 2024

Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating false content. AI can help mitigate this by automating the detection and flagging of false information through NLP and machine learning.

Machine Learning 105

Machine Learning Audience Advertising Media 105

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Media 64

Media Machine Learning Healthcare Impressions 64

Martech

JUNE 26, 2024

Conventional wisdom is that we’ve spent the last decade building these very large specialized machine learning models for everything from ad serving to newsfeed serving to video serving — something we didn’t question. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

A/B Testing 112

A/B Testing Machine Learning Cookies Electronics 112

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Dig deeper: Thee state of data in 2024: How the ad industry is adapting to privacy regulations Who should invest in hyper-precision targeting?

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. to drive demand and conversion. 15BB a year is shifting into commerce media networks (not just grocery!)

Marketing 110

Marketing Machine Learning MarTech Media 110

Basis

NOVEMBER 18, 2022

And yes, Google may have delayed third-party cookie deprecation in Chrome until the second half of 2024. Machine learning technology can then enhance that first-party data with more data points across categories like demographic, financial, automotive, employment, political, and purchases and interests.

Machine Learning 97

Machine Learning Cookies Retargeting Audience 97

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

JANUARY 3, 2020

Rapid changes in artificial intelligence (AI), machine learning, and automation are shaking up how businesses use data. Also known as conversational analytics, this AI technique trains computer software to accurately process language and model it in a similar way to how humans read (hence the word “natural”).

Machine Learning 105

Machine Learning Marketing Shipping GDPR 105

Basis

SEPTEMBER 19, 2024

It’s nearly impossible for marketers to get through a day without encountering a conversation, article, or social post about AI— how it can help businesses drive revenue , how governments may regulate its use , how it might transform the search landscape , its environmental impact , and more.

Marketing 94

Marketing Machine Learning Conversion Advertising 94

Martech

MARCH 8, 2024

We need to understand the psychological implications behind conversational AI companions like Microsoft’s Copilot, hyper-realistic AI-enhanced avatars like those in the Apple Vision Pro and generative AI’s ability to create realistic imagery of anyone doing (and saying) anything.

Marketing 110

Marketing Education Machine Learning Entertainment 110

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech

JUNE 26, 2024

Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. A year later, that had dropped to 4%. And 4% is still a lot.

Machine Learning 110

Machine Learning Impressions Ad Exchange MarTech 110

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns. All no-brainers, right?

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Algorithms and machine learning Meta ads also utilize advanced algorithms and machine learning to analyze and interpret collected data. Leverage the power of retargeting to stay top of mind and increase the chances of conversion.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Martech

MARCH 21, 2023

The future of data management platforms Central to the privacy discussion — and the compliance issues introduced by GDPR/CCPA — is Google’s plan to phase out third-party cookies in the second half of 2024. DMPs will likely evolve as the conversation on data privacy and third-party cookies plays out. Get MarTech! In your inbox.

Data Management Platform 101

Data Management Platform Cookies GDPR Machine Learning 101