Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 124

Cookies MarTech Advertising Marketing 124

Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

Adweek

DECEMBER 19, 2024

The adtech industry made strides in 2024. Google shared a tad more about its post-cookie plans. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. And bad actors using techniques like ID bridging were shown the light. But it's not all upside.

Cookies 290

Cookies Ad Tech 290

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 246

Cookies Marketing 246

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

Conversion Rate 104

Conversion Rate Cookies Conversion MarTech 104

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 352

Cookies Advertising Ad Tech 352

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

Cookies 246

Cookies Advertising Audience 246

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech. Are you getting the most from your stack?

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. With the decline of third-party cookies, brands need robust methods to gather first-party data and recognize anonymous traffic.

Shipping 106

Shipping Communications Cookies Media 106

Adweek

JULY 2, 2024

The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.

Cookies 279

Cookies Media Advertising Marketing 279

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Open marketplace programmatic yields stabilised in 2024, having fallen the previous year.

Cookies 83

Cookies Banner Audience Marketing 83

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?

Cookies 105

Cookies Audience Media Ad Tech 105

AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

Cookies 144

Cookies Advertising Ad Tech 144

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Media 98

AdExchanger

JULY 27, 2022

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.

Cookies 140

Cookies 140

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions.

Cookies 118

Cookies ROI Audience Agency 118

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists.

Marketing 114

Marketing Cookies MarTech Media 114

AdExchanger

DECEMBER 30, 2024

From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.

Ad Tech 97

Ad Tech Advertising Clickbait Cookies 97

Adweek

APRIL 25, 2024

One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses.

Cookies 290

Cookies 290

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Digiday

DECEMBER 23, 2024

The rollercoaster that was 2024 is finally coming to an end. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers wallets. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers. Subscribe: Apple Podcasts • Spotify Hold on tight.

Cookies 78

Cookies Media Marketing 78

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 104

Cookies MarTech Marketing 104

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Continue reading this article on digiday.com.

Cookies 58

Cookies Retargeting Audience Media 58

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. First-Party Data Will Drive Retail Media, Regardless of Cookie Policies Third-party cookies are becoming optional across many browsers, but this change won’t impact retail media’s effectiveness.

Media 109

Media Retail Advertising Cookies 109

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. Some marketers and advertisers will be unaffected by the elimination of third-party cookies. But are marketers on the open web prepped and ready to go? And they need to be made quickly.

Cookies 111

Cookies Audience Ad Tech Advertising 111

AdExchanger

APRIL 25, 2024

For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.

Cookies 114

Cookies Ad Tech 114

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Why we care.

Cookies 130

Cookies SEO MarTech Marketing 130

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Martech

OCTOBER 16, 2024

Industry feedback is welcome; deadline November 14, 2024. Attribution was a growing problem in this world of multichannel marketing — and that was before third-party cookies were crumbled. It’s an attempt to secure measurement for digital advertising in an increasingly uncertain future. For more information, go here.

Conversion 116

Conversion Cookies MarTech Advertising 116

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Cookies 109

Cookies Retail MarTech Audience 109

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. First-party data collection Strategies for first-party data: As third-party cookies phase out, the importance of collecting first-party data grows.

Cookies 116

Cookies Impressions Communications MarTech 116

AdExchanger

DECEMBER 14, 2023

4, 2024, all you deprecation skeptics. When enabled, it will automatically cut off a website’s access to third-party cookies. Mark your calendars for Jan. That’s the day Google will release a new browser feature called Tracking Protection.

Cookies 130

Cookies 130

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 127

Marketing Cookies MarTech Conversion 127

Ad Monsters

NOVEMBER 10, 2024

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. 5 Key Lessons from Prebid Summit 2024 1. Here’s what publishers need to know to stay ahead in this privacy-first era.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52