Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 246

Cookies Marketing 246

AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

Cookies 134

Cookies Advertising Ad Tech 134

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 99

Cookies MarTech Marketing 99

Adweek

JULY 2, 2024

The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.

Cookies 273

Cookies Media Advertising Marketing 273

Exchange Wire

NOVEMBER 10, 2024

This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all [.]

Cookies 52

Cookies 52

Exchange Wire

NOVEMBER 10, 2024

This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the United Kingdom.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred [.]

Cookies 52

Cookies 52

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

Cookies 246

Cookies Advertising Audience 246

AdExchanger

JULY 27, 2022

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.

Cookies 140

Cookies 140

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 352

Cookies Advertising Ad Tech 352

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. Some marketers and advertisers will be unaffected by the elimination of third-party cookies. But are marketers on the open web prepped and ready to go? And they need to be made quickly.

Cookies 111

Cookies Audience Ad Tech Advertising 111

VideoWeek

SEPTEMBER 30, 2024

Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Filmed at DMEXCO 2024 in Cologne.

Cookies 95

Cookies eCommerce Media Advertising 95

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Cookies 110

Cookies Retail MarTech Audience 110

Digiday

NOVEMBER 27, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Between the Department of Justice’s antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its Chrome browser, there is a lot on the technology megacorp’s plate. Continue reading this article on digiday.com.

Cookies 94

Cookies Advertising Media Marketing 94

Exchange Wire

JULY 8, 2024

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. Q2 2024 started with a bang, albeit one that we’d all expected to arrive [.] The post Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians appeared first on ExchangeWire.com.

Ad Tech 102

Ad Tech Cookies 102

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 124

Cookies MarTech Advertising Marketing 124

TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. It’ll be a long time coming.

Cookies 112

Cookies Electronics Advertising Marketing 112

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Why we care.

Cookies 132

Cookies SEO MarTech Marketing 132

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies 97

Cookies GDPR Media Marketing 97

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 129

Marketing Cookies MarTech Conversion 129

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 123

Cookies Non-Profit Audience GDPR 123

Exchange Wire

APRIL 25, 2024

Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. The post Google Delays Third Party Cookie Deprecation: Ad Industry Reaction appeared first on ExchangeWire.com.

Cookies 118

Cookies 118

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Retail 114

Retail Media Cookies Electronics 114

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 90

Cookies Advertising Audience 90

AdExchanger

APRIL 25, 2024

For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.

Cookies 92

Cookies Ad Tech 92

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Cookies 94

Cookies MarTech Advertising Marketing 94

AdExchanger

DECEMBER 14, 2023

4, 2024, all you deprecation skeptics. When enabled, it will automatically cut off a website’s access to third-party cookies. Mark your calendars for Jan. That’s the day Google will release a new browser feature called Tracking Protection.

Cookies 130

Cookies 130

VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. Filmed at New Video Frontiers 2024 in London. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.

Cookies 97

Cookies Ad Tech Media 97

Exchange Wire

DECEMBER 20, 2023

It’s finally here: the year in which we’ll leave Chrome’s third-party cookies behind for good. As we move into 2024, the question persists – how can advertisers [.] The post Predictions 2024: Data Futures appeared first on ExchangeWire.com. The cookieless future we’ve all talked so much about is right around the corner.

Cookies 122

Cookies Advertising 122

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. However, developers are expected to make the necessary changes by the trial end date.

Cookies 114

Cookies MarTech Advertising Marketing 114

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 122

Ad Tech Cookies Conversion Media 122

Digiday

SEPTEMBER 4, 2024

Summer in review Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers.

Media 88

Media Cookies 88

Digiday

DECEMBER 6, 2023

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Cookies 94

Cookies Marketing Audience Agency 94

Digiday

JANUARY 15, 2024

Adios, third-party cookies. You choose to log in and share certain information, unlike third-party cookies, which often work in the background without explicit consent. Unlike cookies, this method doesn’t leave crumbs. As Chrome kicks them to the curb, let’s untangle the web of jargon that’s left behind.

Cookies 99

Cookies Advertising Media Marketing 99

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 293

Advertising Cookies Impressions Media 293

Exchange Wire

JANUARY 11, 2024

The death of third-party cookies, the end of [.] The post Privacy Sandbox: How is 2024 Looking? As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?

Cookies 125

Cookies Advertising Ad Tech 125

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. This time, to an as-yet unannounced time beyond Q4 2024. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

Cookies 97

Cookies Media Advertising Marketing 97

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

Conversion Rate 96

Conversion Rate Cookies Conversion MarTech 96