Digiday

SEPTEMBER 29, 2022

“There seems to be a more hybrid or dynamic approach with advertisers tapping into a range of methods such as outsourcing to a DSP [demand-side platform], independent trading desk, etc,” according to the IAB Europe report.

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VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies.

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VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

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Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything?

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Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%

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MNTN

AUGUST 30, 2024

Cookie Matching Cookie matching allows demand partners to sync user data more effectively. As a marketer, cookie matching makes it easier to get your content in front of the right consumers during the ideal stage of their purchasing journey. However, Google’s looming cookie ban could make it harder to track user data.

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MNTN

AUGUST 30, 2024

Cookie Matching Cookie matching allows demand partners to sync user data more effectively. As a marketer, cookie matching makes it easier to get your content in front of the right consumers during the ideal stage of their purchasing journey. However, Google’s looming cookie ban could make it harder to track user data.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation. Netacea ).

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

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Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.

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VideoWeek

OCTOBER 6, 2023

Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.

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Ad Server Machine Learning A/B Testing Ad Tech 98

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

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VideoWeek

JANUARY 13, 2023

Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. percent in 2024. Read more on VideoWeek. Netflix Adds 13.1 Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1

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VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. percent in 2023.

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Fans can purchase single matches for £4.99, a Team Pass for £79.99 or a Season Pass for £99.99.

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server.

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VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. . “It may struggle with accurately simulating the physics of a complex scene, and may not understand specific instances of cause and effect. FreeWheel acquired the Beeswax DSP in 2020.

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VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers. “A

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. I hope business acts on these findings.”

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VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. BT Sport has retained Heineken Champions Cup rights through 2024. Independent, Telegraph Reduce Ad Load Ahead of Cookie Deprecation. Peter Sherman to Depart Omnicom.

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GDPR Cookies Agency Ad Tech 64

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 101

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. Will Google’s Privacy Sandbox Ever Go Live?

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VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. The move follows Meta’s heavy investment in AI; the Facebook and Instagram owner is raising its 2024 capital expenditure to $35-40 billion in order to develop the technology. percent YoY during Q1 2024, with ad revenues up by 6.3 and Yahoo’s ConnectID. Let’s do this!!

Media 52

Media Retail Ad Server Ad Inventory 52

Basis

OCTOBER 4, 2022

The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement. However, the industry may be in for a wake-up call as they are forced to re-think voter targeting right before a big 2024 election year.

Media 52

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Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

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VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. percent in 2023.

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VideoWeek

JUNE 28, 2024

Marketers Less Prepared for Cookie Deprecation Than Two Years Ago Around 60 percent of marketers feel ready for third-party cookie deprecation, according to an Adobe survey, down from 78 percent in 2022. The research also found that 49 percent of marketing strategies still rely on cookies.

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VideoWeek

NOVEMBER 22, 2024

percent YoY revenue growth for the first nine months of 2024, with ad revenues up 6.5 FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory.

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VideoWeek

DECEMBER 6, 2024

Channel 4 Signs Up StackAdapt for Private Marketplace Sales Channel 4 this week announced a new partnership with demand-side platform StackAdapt, which gives the latter access to Channel 4’s inventory for programmatic buys. Read more on VideoWeek. billion across drama content. I have less and less reason to be here.

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VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The Industry Reacts to Google’s Crumbling Cookie Timeline, read on VideoWeek. The Week in Tech. Ad of the Week.

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