Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Gathering and maintaining first-party data is, of course, a major focal point.

Retail 122

Retail GDPR Media Retargeting 122

Ad Monsters

OCTOBER 21, 2024

Following recent changes announced by Google for its Chrome browser, users will be prompted to exercise more control over third-party cookies. When it does, addressability through cookies will decline rapidly and brands dependent on them will be impacted absent adaptation. Just as the GDPR heightened awareness among Europeans, U.S.

GDPR 103

GDPR Cookies Advertising Marketing 103

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 67

Cookies First-Party Cookies GDPR Retargeting 67

Martech

OCTOBER 18, 2022

third-party cookies), a company’s data compliance does not stop with cookie consent. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

Cookies 102

Cookies GDPR Communications MarTech 102

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry.

Cookies 52

Cookies GDPR Audience Non-Profit 52

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. In an evolving privacy landscape, with regulatory changes and things like third-party cookie deprecation around the corner, it’s critical advertisers implement solutions like consent mode to ensure their audience and measurement solutions work effectively.

Advertising 102

Advertising Cookies GDPR Communications 102

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Clearcode

JUNE 7, 2023

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 74

Cookies GDPR Ad Targeting MarTech 74

Playwire

DECEMBER 11, 2023

Key Points Navigating New Privacy Laws : Publishers and creators must adapt to emerging global privacy laws in 2024, focusing on user consent and transparent data processing to remain compliant.

Audience 96

Audience GDPR Cookies 96

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Cookies 111

Cookies GDPR Conversion MarTech 111

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

AdExchanger

DECEMBER 19, 2023

This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation.

Cookies 106

Cookies Agency Advertising GDPR 106

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Basis

NOVEMBER 8, 2023

The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. Wait… are third-party cookies really going away?

Cookies 83

Cookies GDPR Audience Advertising 83

Digiday

MAY 24, 2023

With Europe’s GDPR in effect five years this week and Apple’s ATT in action two years as of last month, one of the advertising world’s next expected major catalysts is Google’s plans for its long-awaited Privacy Sandbox. It will deprecate third-party cookies for 1% of Chrome users globally in the first quarter of 2024). (It

GDPR 71

GDPR Cookies Media Advertising 71

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. It has worked with the U.K. Google might feel that the transparency has not been appreciated.

Cookies 107

Cookies Advertising GDPR MarTech 107

Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data. This is taking place for a number of reasons.

GDPR 98

GDPR Cookies Real Estate Audience 98

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. ID bridging emerged as a controversial solution in digital advertising.

Cookies 65

Cookies Advertising Conversion Ad Tech 65

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform 96

Data Management Platform Cookies GDPR Machine Learning 96

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 77

Advertising Cookies Non-Profit CPA 77

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Clearcode

FEBRUARY 21, 2023

Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0)

Cookies 93

Cookies GDPR Advertising Display Advertising 93

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Unnamed source.

Cookies 73

Cookies GDPR Audience Media 73

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

Advertising 88

Advertising Cookies Brand Lift Machine Learning 88

Media Math

OCTOBER 3, 2022

This Part 2 is focused on EU GDPR requirements and most importantly international data transfer requirements. . GDPR & E-Privacy . Proceedings are unlikely to be concluded until late 2023 or even in to 2024 – creating a limbo period. No trifling matters there! . There are positive and negatives from this interim ruling.

GDPR 52

GDPR Advertising Cookies Electronics 52

Basis

JANUARY 22, 2023

When someone ends up on a company’s website, an unobtrusive piece of code (often referred to as a tracking pixel) sends a string of text (otherwise known as a cookie) from a web server to the user’s browser. For years, third-party cookies have been the bedrock of retargeting, but they are slowly and surely fading from view.

Retargeting 81

Retargeting Cookies Brand Awareness Conversion 81

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

GDPR 76

GDPR Marketing Cookies Audience 76

Ad Monsters

JANUARY 29, 2024

We are in a year of privacy testing and experimentation in 2024, but we can still try to get on our compliance p’s and q’s while we wait for federal regulations. In Europe, GDPR mandates advertisers and publishers to secure consent before collecting and sharing personal data, resulting in higher compliance. publishers.

Viewability 105

Viewability GDPR Cookies Ad Tech 105