Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. Trend #1: Signal Loss Remains a Challenge What a difference a year makes.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Use vetted buying partners and measurement and verification tools to ensure quality impressions.

Retargeting 122

Retargeting Ad Targeting Manufacturing Communications 122

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 128

Media Advertising Click Through Rate Machine Learning 128

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Sustainability has not fallen off the agenda at Cannes.”

Retail 122

Retail GDPR Media Retargeting 122

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year? Ready to talk about it, talk about it, talk about it ? Let’s dive in.

Advertising 105

Advertising Cookies Audience Banner 105

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations.

Advertising 98

Advertising Marketing Cookies Impressions 98

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

Marketing 91

Marketing Cookies Impressions Retail 91

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. How do you define an impression? Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?

Advertising 52

Advertising Banner Education Cookies 52

Mediavine

JUNE 17, 2024

As the 2024 election creeps closer, it feels like you can’t escape it. Not in 2024. If a candidate sees that he or she is polling low with a particular demographic, that user may be hit with a few extra impressions as a result. “I “Let’s talk about politics.” But hear us out. That’s up 156% compared to the last election.

Advertising 97

Advertising CPM Cookies Impressions 97

Basis

DECEMBER 1, 2023

While the industry is clearly on the rise, cannabis marketers have plenty of challenges to contend with—from a maze of advertising regulations , to economic uncertainty and inflation, to the upcoming loss of third-party cookies in Chrome and shift towards privacy-friendly digital advertising. Hungry for more 2024 trends?

Marketing 80

Marketing Brand Awareness Education Audience 80

Martech

FEBRUARY 15, 2024

.” Google The IAB Tech Lab assessment identified several problems advertisers and media companies may face using the proffered solution, including the abandonment of event-based impression and click metrics and the need for significant changes within the programmatic advertising ecosystem. Why we care. Google’s chief complaints.

Cookies 122

Cookies Ad Tech MarTech Impressions 122

Ad Monsters

DECEMBER 14, 2023

We dove headfirst into the hottest topics of last year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane. Is the industry truly braced for the post-Chrome cookie era? Chrome Cookie Deprecation Chrome’s deprecation of third-party cookies will significantly impact digital advertising.

Cookies 111

Cookies Media Ad Tech Impressions 111

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Martech

JUNE 26, 2024

The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Why we care.

Impressions 107

Impressions Ad Click Cookies MarTech 107

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . End Results.

Cookies 97

Cookies CPM Food Ad Tech 97

Ad Monsters

OCTOBER 15, 2024

Google’s about-face (or flip flop) on deprecating cookies could lead advertisers — including political ones — to abandon their cookieless plans, but that would be shortsided as I explain below. Political candidates have some duality choices as well: whether to advertise only with third-party cookies, cookieless, or both.

Cookies 111

Cookies Audience Advertising Impressions 111

Ad Monsters

NOVEMBER 14, 2024

Launched in July 2024, BrandMatch moves beyond traditional targeting methods, often relying on fixed audience segments. Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Viewability 108

Viewability Impressions MarTech Cookies 108

Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. And speaking of Campaign Manager, Google is delaying its phaseout until July 2024 to give enterprise customers more time to migrate to GA4. The other changes represent big adds to an already impressive product.

Machine Learning 112

Machine Learning Cookies Impressions MarTech 112

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. of US digital display advertising in 2024 totaling $157.4

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Ad Monsters

JANUARY 31, 2024

Cookie deprecation, now underway in 2024, further complicates this. By combining visibility, situational context, and interaction data signals, IAS’s Quality Attention can predict whether an impression will lead to business results such as sales, conversions, or brand impact.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 95

Retail Advertising Cookies Marketing 95

Ad Monsters

DECEMBER 28, 2023

While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. Circuit Court of Appeals sometime in 2024. Both these cases can turn 2024 into a monumental year for the entire industry.

Cookies 64

Cookies GDPR Banner Retail 64

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. Of course, as the OED notes in their definition of “buzzword,” these terms and phrases can be used more to impress than to inform.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

Martech

MARCH 27, 2023

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Basis

JANUARY 22, 2023

When someone ends up on a company’s website, an unobtrusive piece of code (often referred to as a tracking pixel) sends a string of text (otherwise known as a cookie) from a web server to the user’s browser. For years, third-party cookies have been the bedrock of retargeting, but they are slowly and surely fading from view.

Retargeting 98

Retargeting Cookies Brand Awareness Conversion 98

Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. Despite the slowdown, growth still reached an impressive 7.4%. Overall, the digital advertising market is expected to grow in Europe in 2024, with growth predicted to reach 8.1%.

Media 52

Media Advertising Retail Cookies 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Click here for survey The key issues. ” This comes as the U.K.

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Basis

NOVEMBER 18, 2022

Third impressions are everything…”. Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Third is…okay.

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Ad Monsters

APRIL 29, 2024

Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. In March 2024, the average price of a new vehicle in the US was $47,218. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

Ad Monsters

NOVEMBER 29, 2023

The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. The IP Address Is the Cookie of CTV While CTV doesn’t operate on cookies, it does use IP addresses for audience targeting. This makes IP addresses the cookies of CTV.

Cookies 95

Cookies Click Through Rate Finance Audience 95

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. ID bridging emerged as a controversial solution in digital advertising.

Cookies 64

Cookies Advertising Conversion Ad Tech 64

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. 1, which paves the way for MFE to gain de facto sole control of ProSieben. Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98