Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

PubMatic

FEBRUARY 23, 2024

We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems. Now, we are off to executing these goals for 2024.

Machine Learning 89

Machine Learning Cookies Communications Advertising 89

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 103

Machine Learning Cookies Conversion Media 103

Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. UA’s phaseout in July 2023 is unchanged. Get MarTech!

Machine Learning 113

Machine Learning Cookies Impressions MarTech 113

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In the post-cookie world, traditional silos that existed in our world are tending to melt away.”

A/B Testing 113

A/B Testing Machine Learning Cookies Electronics 113

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 97

Machine Learning Cookies Retargeting Audience 97

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.”

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform 101

Data Management Platform Cookies GDPR Machine Learning 101

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Monsters

JANUARY 31, 2024

Cookie deprecation, now underway in 2024, further complicates this. AB: Could you delve into the technology behind Quality Attention, particularly the role of machine learning and the utilization of eye-tracking data from Lumen Research? From your perspective, why has attention become such a critical metric?

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Adtelligent

MAY 12, 2024

Technologies like Augmented or Virtual Reality (AR/VR), machine learning, and even virtual assistants like Alexa or Siri can give marketers some much-needed data to allow for a tailor-made advertising experience. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers. 2022 – 2027).

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 95

Advertising Cookies CPM Retargeting 95

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Yup: it’s time to talk about third-party cookie deprecation. So even if you’re not in denial about third-party cookie loss, it pays not to procrastinate.

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

Martech

JANUARY 5, 2023

Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. By 2024, that figure is expected to be more than 75%. How data will change marketing in the new year.

Marketing 109

Marketing GDPR eCommerce Machine Learning 109

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Google will be phasing out third-party cookies completely sometime in 2025. billion worldwide active users.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Basis

APRIL 3, 2024

While 77% of advertisers have a positive view of AI, the majority of consumers don’t trust the technology: A 2024 report from the Edelman Trust Institute found that US consumer trust in artificial intelligence has fallen by 15% in the last five years, from 50% to 35%. At the same time, AI technologies can pose some data privacy-related risks.

Advertising 95

Advertising Machine Learning Non-Profit Cookies 95

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Basis

MARCH 16, 2023

The medium is so pervasive today that it encompasses over 90% of US digital display ad spending and its share is expected to increase incrementally through 2023 and 2024. respectively in 2024. Programmatic linear TV ad spend currently sits at $7.88 billion , accounting for 11.9% of total ad spend on the channel. billion and 12.5%

ROI 90

ROI Advertising Brand Awareness Cookies 90

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Adtelligent

FEBRUARY 1, 2025

Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. AI, together with machine learning, is also widely used for automation. increase from 2024. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. AI, together with machine learning, is also widely used for automation. increase from 2024. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. AI, together with machine learning, is also widely used for automation. increase from 2024. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% Plus, with third-party cookie deprecation on the horizon—albeit a bit further down the line than it was a few months ago—getting familiar with privacy-friendly targeting methods is all the more important. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Martech

JANUARY 22, 2024

This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Proper tracking future-proofs your campaigns for first-party data collection. Dig deeper: RevOps teams struggle with integration and alignment 3.

Agency 109

Agency Communications Machine Learning Conversion 109

Ad Monsters

AUGUST 8, 2024

The rise of AI and sophisticated machine learning algorithms showcases the benefits of new technologies, but it also highlights the dangers of these advancements. Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2024, with a market share of 70.7%

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. There have been discussions for several years that Google would discontinue support for cookies. Neural networks, big data insights, and GPT-3 deserve special attention.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52