Ad Monsters

JANUARY 29, 2024

. “We are now entering the era of brand integrity, where responsible brand marketing takes a more holistic view, placing well-known performance, viewability, and brand safety standards alongside emerging measurement of sustainability and data compliance,” said Yale Cohen, EVP of Global Digital Standards, Publicis Media.

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VideoWeek

NOVEMBER 15, 2024

million UK homes now have access to an ad-supported tier for a streaming service, according to Barb’s Q3 2024 Establishment Survey, with 20.1 There were brighter signs for the streaming business however, with revenues up 41 percent during the first nine months of 2024. million households holding an SVOD subscription. million (9.5

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Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. 1, which paves the way for MFE to gain de facto sole control of ProSieben. Read more on VideoWeek.

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Basis

MARCH 14, 2023

billion by 2024 (a whopping 10.2% After all, nearly 85% of US households now own a connected TV device, and 46% of US adults watch content on a CTV device every single day. And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77 of total digital media ad spend).

Advertising 98

Advertising A/B Testing Audience Viewability 98

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%

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VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. This is a significant drop from 9.1

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Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. Want a better understanding of all the trends that will impact advertisers in 2024? Check out our 2024 Trends Report.

Advertising 92

Advertising Audience A/B Testing Brand Lift 92

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Here is the list of alternatives marketers are considering to choose in 2024. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. When Did PAAPI Become Live?

Audience 52

Audience Cookies Ad Server Viewability 52

Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. There have been discussions for several years that Google would discontinue support for cookies. Neural networks, big data insights, and GPT-3 deserve special attention.

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Ad Monsters

APRIL 25, 2024

Alpine Founder Brian Murphy talks about what media sustainability means in 2024. Another good indicator for the ad sector is the support of Ad Net Zero, the non-profit organization that started out of the UK’s Ad Association three years ago and launched a US chapter in early 2024. and Google.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

InMobi

DECEMBER 3, 2021

In-game being a portion of the gaming market is  expected to grow by almost $11 billion  until 2024. In-game as a medium does not rely on IDFAs/mobile IDs or cookies, and therefore represents a sustainable alternative for gaming app developers.

Viewability 52

Viewability Banner Audience Advertising 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. Discovery the first to participate.

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VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. percent in 2023.

Media 52

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VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

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VideoWeek

OCTOBER 20, 2023

Advertising revenue on our platform drops massively during war — Elon Musk (@elonmusk) October 14, 2023 Snap Shares Bounce at Projected 2024 Growth Snap shares jumped 11 percent on Monday after a leaked internal memo showed strong expectations for 2024. billion in revenues. Warner Bros.

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VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. European user data will begin migrating this year and continue into 2024, the company said. TikTok will also open a European Transparency and Accountability Centre in Dublin next month.

Viewability 52

Viewability Audience Media Ad Tech 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. The global gaming market is predicted to reach US$286.8 Displaying ad dimensions. weather conditions).

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VideoWeek

MARCH 28, 2024

And the business expects 2024 to be a tough year too, predicting another fall in like-for-like net revenues while targeting similar levels of profitability. IAS already runs viewability and invalid traffic measurement on Snapchat, and says its post-bid TMQ measurement will be available to advertisers later this year.

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Ad Monsters

DECEMBER 17, 2024

As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. This shift aligns with growing consumer privacy demands and regulatory pressures, providing precise, privacy-compliant targeting solutions without relying on third-party cookies.

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YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

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