Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.

CPM 110

CPM Demand Side Platform Media Impressions 110

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years.

Advertising 98

Advertising Cookies CPM Retargeting 98

VideoWeek

AUGUST 28, 2024

.” Another UK media planner described the launch price as “astronomical”, and the current cost as “not ridiculous” However, they note that the £34 CPM does not include targeting options, which continue to drive up costs. For buyers who cannot meet that minimum spend, the CPM is more in the region of £45-50.

CPM 69

CPM Demand Side Platform Audience Media 69

VideoWeek

OCTOBER 6, 2023

Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years.

Advertising 52

Advertising Cookies CPM Retargeting 52

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. Having one ad exchange will not broaden your demand. Share Tweet Share Ads are the key revenue of publishers and advertisers.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

Advertising 118

Advertising Marketing Ad Exchange Retail 118