Mediavine

FEBRUARY 8, 2024

Which brings us to the inaugural Behind the Numbers with Brad (BTNWB) post of 2024, in which we flex our noodle arms, look to the past in order to see the path forward, and attempt to unravel the many stories told by the numbers. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day.

Cookies 84

Cookies Fill rate CPM Advertising 84

PubMatic

OCTOBER 15, 2024

This partnership and PubMatic’s continued success with OpenWrap SDK—which doubled in revenue year-over-year by Q3 2024—demonstrate our commitment to seizing opportunities and empowering buyers and developers to achieve their goals in an innovative and dynamic environment with minimal barriers to monetization.

Fill rate 113

Fill rate CPM Ad Tech ROI 113

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. This increased demand leads to higher CPMs, fill rate, and ad revenue. Having one ad exchange will not broaden your demand.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52