AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Just look at these numbers: $23 billion: Expected U.S.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. Cookies Need To Be Synced Websites, platforms and systems create IDs unique for their users and store these IDs in cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

OCTOBER 21, 2024

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. June 24, 2021 : Google extended its plan to shut off third-party cookies by an extra 2 years (2024). Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52