Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.

Data Management Platform 101

Data Management Platform Cookies GDPR Machine Learning 101

Adtelligent

DECEMBER 26, 2023

And with recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions must be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. Regulatory risks: Several countries and regions have already implemented strict data privacy regulations like GDPR and CCPA.

Advertising 93

Advertising Cookies Non-Profit CPA 93

Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. The common denominator is to protect user data.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

OCTOBER 21, 2024

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. June 24, 2021 : Google extended its plan to shut off third-party cookies by an extra 2 years (2024). Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52