Basis

JANUARY 24, 2024

But with signal loss across the digital advertising ecosystem as a result of increased regulatory action , consumer demand for data privacy , and now the rollout of cookie deprecation in Google Chrome in 2024, retail marketers must shift towards privacy-first advertising strategies for targeting and attribution.

Retail 95

Retail Advertising Cookies Marketing 95

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. SW : Beyond first-party data, I think a data management platform (DMP) solution and contextual targeting will be really key for colleges and universities.

Education 52

Education Advertising Marketing Cookies 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. Cookies Need To Be Synced Websites, platforms and systems create IDs unique for their users and store these IDs in cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. This data is crucial for targeted advertising and understanding consumer preferences. Timeline and Implementation This temporary access is not indefinite.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52