What’s Next for Disney+’s Ad Tier and Clarity on Bob Iger’s ‘Hot Mic’ Moment
Adweek
DECEMBER 2, 2024
It's been a busy year for Disney Advertising and the company's streaming platforms.
Meta ad spend up 15% last quarter as TikTok sees sharp drop
Martech
JANUARY 22, 2025
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.
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Why podcast ad buyers are hesitant to spend through demand-side platforms
Digiday
FEBRUARY 13, 2023
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Martech
SEPTEMBER 10, 2024
billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,
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Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative
Exchange Wire
FEBRUARY 12, 2024
Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]
Great programmatic ad strategies on Meta for 2024
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads. In 2019 , 56.3%
Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Digiday
APRIL 29, 2024
Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
Digiday
MARCH 19, 2024
In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX).
Spotify’s ad tech rebrand: everything you need to know
illumin
AUGUST 30, 2024
Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP).
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The Growing Role of Agencies in Omnichannel Loyalty Strategies
InMobi
MARCH 11, 2025
Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI.
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Broadsign Acquires Netherlands-Based DOOH DSP OutMoove
Exchange Wire
MAY 13, 2024
Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [.]
What Is OTT Advertising? How Over-the-Top Ads Work (2024)
MNTN
FEBRUARY 6, 2024
This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. How Over-the-Top Ads Work (2024) appeared first on MNTN. What is OTT Advertising? The post What Is OTT Advertising?
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Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape
Smaato
NOVEMBER 21, 2023
As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.
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33Across Named ‘Best Display Advertising Platform’ in 2022 MarTech Breakthrough Awards
Martech Series
AUGUST 11, 2022
Additionally, the identity solution has been integrated with over 10 demand-side platforms and 33Across has increased its publisher base by 25% with partners like DailyMail, Shinez, and Factinate. Since its launch, Lexicon has helped publishers see 15x year over year growth in daily cookieless revenue.
17 Top Programmatic Advertising Platforms to Use in 2024
AdvertiseMint
JANUARY 24, 2024
Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.
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Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV
VideoWeek
APRIL 24, 2024
Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).
Online advertising: The funny, fuzzy math
Martech
JANUARY 3, 2024
Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox. Business email address Subscribe Processing.
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Media buying in 2024
illumin
NOVEMBER 20, 2023
Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. It enables advertisers to set their campaign goals, select the relevant channels, and leverage real-time bidding to place ads on supply-side platforms (SSPs).
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Inside Google’s new PAIR workflow for advertisers, publishers
Digiday
OCTOBER 12, 2022
In January 2020 the Google Chrome team confirmed it would align with other web browsers such as Apple Safari by sunsetting them, and, even if there have been multiple delays in this implementation , it appears as if this will be realized in 2024. But as successive recent surveys have noted, doing so at scale is just not easy.
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The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups
VideoWeek
JANUARY 12, 2024
Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.
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What Is Digital Out-of-Home Advertising?
Basis
APRIL 24, 2023
We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).
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Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
Digiday
SEPTEMBER 29, 2022
“There seems to be a more hybrid or dynamic approach with advertisers tapping into a range of methods such as outsourcing to a DSP [demand-side platform], independent trading desk, etc,” according to the IAB Europe report.
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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’
VideoWeek
MARCH 14, 2025
Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.
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Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
Digiday
APRIL 18, 2023
will remain in the collective industry lexicon until 2024. This was a development that meant its Privacy Sandbox trials would continue, and that its series of aviary-themed acronyms — who remembers FLoC ? “We decided to give it the name of Protected Audience API.”
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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools
VideoWeek
NOVEMBER 3, 2023
The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.
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Uber opens the doors to programmatic buying
illumin
JUNE 27, 2024
Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.
Everything You Need to Know About Digital Out-of-Home Advertising
Basis
NOVEMBER 12, 2024
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.
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RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration
VideoWeek
FEBRUARY 22, 2024
” The pair are aiming to bring the combined offering to market in the second half of 2024. In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP).
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RTL Lowers Full-Year Outlook Despite Streaming Growth
VideoWeek
AUGUST 8, 2023
To that end, Ad Alliance, the ad sales house of RTL Deutschland, is in talks with the RTL Zwei (in which RTL holds a minority stake) to take over the channel’s advertising sales at the beginning of 2024. And in June, RTL Hungary acquired the broadcast rights for the UEFA Champions League, commencing in 2024/25.
The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success
VideoWeek
AUGUST 5, 2022
The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. JB Perrette, President and CEO of Discovery Streaming and International, noted that the FAST platform would house different content to the premium SVOD options. Discovery confirmed on Thursday.
Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years.
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Everything You Need to Know About Digital Out-of-Home Advertising
Basis
MARCH 7, 2023
In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%
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Netflix CPMs Are Coming Down, but Scale and Volume Commitments Remain Barriers to Investment
VideoWeek
AUGUST 28, 2024
During the first half of 2024, Netflix titles appeared 24 times in Barb’s weekly most-watched shows, out of a total 1,300 entries. ” And Netflix has opened up its inventory to more demand-side platforms (DSPs) in the US, with private marketplace deals now available through The Trade Desk, Google DV360 and Xandr.
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What Should Mobile Marketers Know About the Android Privacy Sandbox Launch?
Ad Monsters
AUGUST 8, 2024
Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. so this transitional period is crucial for the well-being of the mobile marketing ecosystem.
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What Is Digital Out-of-Home Advertising?
Basis
APRIL 24, 2023
We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).
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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth
VideoWeek
NOVEMBER 8, 2024
Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-side platform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations. Shares in the company fell 8 percent following the results, but the stock has surged 84 percent so far this year. “I
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Header Bidding: What Is It & How Does It Work?
MNTN
AUGUST 30, 2024
The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. It streamlines the bid requests and ensures that all demand partners have a fair chance to participate. However, Google’s looming cookie ban could make it harder to track user data.
Header Bidding: What Is It and How Does It Work?
MNTN
AUGUST 30, 2024
The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. It streamlines the bid requests and ensures that all demand partners have a fair chance to participate. However, Google’s looming cookie ban could make it harder to track user data.
The WIR: Amazon Launches a Self-Serve CTV Tool, GroupM Calls for Continued Sandbox Testing, and Netflix Announces Ad Tech Partnerships
VideoWeek
AUGUST 23, 2024
Ad spend reached approximately $744 million in H1 2024, compared to $982 million in H1 2023. Nexxen Makes ACR Data Available on The Trade Desk Nexxen’s automatic content recognition (ACR) data is now available on The Trade Desk demand-side platform, under a new partnership announced on Wednesday.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Just look at these numbers: $23 billion: Expected U.S.
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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth
VideoWeek
OCTOBER 6, 2023
Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.
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Maximize Your In-App Ad Monetization in 2021
InMobi
JULY 26, 2021
It’s time to partner with the right bidding platform. billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests.
A Publisher’s Guide to Programmatic Video Advertising
Brid.tv
OCTOBER 1, 2024
The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.
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The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats
VideoWeek
SEPTEMBER 15, 2023
Criteo Expands DSP and Retail Media Platform Criteo, a French ad tech firm, has announced the general availability of its self-service demand-side platform (DSP), Commerce Max. ITVX to Show Oscars Ceremony ITV and ITVX will show the Oscars ceremony in 2024, gaining the rights held by Sky for 20 years.
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