MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Cookie Matching Cookie matching allows demand partners to sync user data more effectively. This feature leads to better targeting and higher bids, as advertisers are more willing to pay for impressions served to their desired audience.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Cookie Matching Cookie matching allows demand partners to sync user data more effectively. This feature leads to better targeting and higher bids, as advertisers are more willing to pay for impressions served to their desired audience.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Basis

JULY 23, 2024

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL. What Does Native Advertising Look Like?

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2022: Google Chrome announced that it will delay shutting off support for third-party cookies to 2024.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

MNTN

AUGUST 5, 2024

in 2024, reaching a total revenue of just over $30 billion. As such, ad exchanges do offer more transparency and flexibility, allowing you to bid for individual impressions. Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4%

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

in 2024, reaching a total revenue of just over $30 billion. As such, ad exchanges do offer more transparency and flexibility, allowing you to bid for individual impressions. Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4%

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Clearcode

OCTOBER 21, 2024

They are fundamental to key advertising processes: Ad Campaign Performance Measurement and Ad Attribution Third-party cookies help measure ad campaign performance and attribute ad impressions and clicks to user actions.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. Meanwhile in the UK, Disney has upped the price of its ad-free plan from £7.99 Read on VideoWeek.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 “The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.” percent in 2023.

Media 52

Media Agency Audience Cookies 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. FreeWheel acquired the Beeswax DSP in 2020. But Roku posted strong results for Q4, adding 4.2

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 21, 2024

The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Read more on VideoWeek.

Ad Tech 52

Ad Tech Retail Audience Media 52

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” Just click the button below to book a chat with our team!

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? ad spend lost to fraud this year.

Advertising 125

Advertising Marketing Ad Exchange Retail 125

VideoWeek

JANUARY 13, 2023

Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Snap shares jumped 25 percent at the results.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

illumin

JULY 5, 2024

Various programmatic advertising platforms such as demand-side platforms (DSPs) utilize algorithms to adjust ad spending and targeting rapidly, making programmatic ad buying a perfect fit for AI applications. The platform aims to streamline content supply chains and enhance Pfizer’s marketing strategies.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. percent in 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

APRIL 17, 2025

Sky Media Launches PMP for Live Sport with The Trade Desk Sky Media is enabling advertisers to buy TV and streaming ads through a private marketplace (PMP) for the first time, in partnership with demand-side platform (DSP) The Trade Desk. percent organic growth year-on-year, and reported net revenue growth of 9.4

Marketing 52

Marketing Ad Tech Media Food 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. But the companys retail media revenues gained 24 percent YoY, and its share price surged 18 percent at the results.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

DECEMBER 6, 2024

The standards include media metrics such as ad loop duration, ad segments and ad units; impression metrics designed to ensure accurate measurement of ad visibility; and sales measurement metrics including recommended reporting durations. This collaboration will help us drive environmental change at scale. Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. That provenance can then inform what suggestions the website’s chatbot makes to the user.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. The social media giant housed 72,000 employees as of September 2024, meaning 3,600 staff could be cut. DAZN doubled its monthly price to 39.99

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52