VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Ad spend reached approximately $744 million in H1 2024, compared to $982 million in H1 2023.

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Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 52

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VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. The move follows Meta’s heavy investment in AI; the Facebook and Instagram owner is raising its 2024 capital expenditure to $35-40 billion in order to develop the technology. percent YoY during Q1 2024, with ad revenues up by 6.3 Let’s do this!!

Media 52

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VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. percent in 2023 and 8.2

Media 52

Media Retail GDPR Agency 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Just look at these numbers: $23 billion: Expected U.S.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

VideoWeek

JANUARY 13, 2023

Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

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VideoWeek

DECEMBER 13, 2024

.” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

illumin

JULY 5, 2024

That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc. AI lets machines learn by detecting patterns in data and making predictions from those patterns.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

VideoWeek

JUNE 28, 2024

percent YoY during the first six months of 2024, according to Barb data, compared with the other major UK broadcasters (including BBC and ITV) posting an average 3 percent YoY drop in overall viewing minutes. He previously led the Data Science and Machine Learning team at US TV business Roku.

Retail 52

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VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. UK Streaming Ad Market Hits 1 Billion Finds Ampere The UK streaming ad market will have passed 1 billion in 2024, according to Ampere Analysis.

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Demand Side Platform Machine Learning Media Manufacturing 52