Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches. What Are Mobile IDs?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. And social media will be a big focus of this investment.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

illumin

JULY 9, 2024

Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers. in Q1 2024.

Retargeting 111

Retargeting Advertising Demand Side Platform Brand Awareness 111

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52