2024 Demand Side Platform Viewability 
Martech
JANUARY 3, 2024
Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Non-viewable impressions. Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox.
Basis
NOVEMBER 12, 2024
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.
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Basis
MARCH 7, 2023
In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%
InMobi
JULY 26, 2021
It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. providing publishers the ability to return multiple ads from a single ad request).
VideoWeek
NOVEMBER 10, 2023
Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.
VideoWeek
MAY 31, 2024
Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. percent in 2023.
VideoWeek
NOVEMBER 8, 2024
DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Read more on VideoWeek. And social media will be a big focus of this investment.
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