Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. Europe's leading digital advertising markets are the UK, Germany, and France. Display advertising accounted for 51.9% Programmatic advertising grew to €12 billion. While the U.S. market remains 2.5

Media 52

Media Advertising Retail Cookies 52

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. ROI Revolution ) Further, global digital advertising spending is estimated to rise from $521.02 Over 90% of display advertising spending worldwide is expected to go toward programmatic ads in 2023.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

JULY 23, 2024

Indeed, close to three-quarters of native display ad dollars are spent on social networks, while 97% of all social network ad spending is native. How is Native Display Advertising Different? What Does Native Advertising Look Like?

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

Brid.tv

SEPTEMBER 16, 2024

This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage. By integrating programmatic, you can serve more ads and also secure higher ad yield from each video impression.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content.

Media 98

Media Audience Retail Agency 98

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Advertisers can also pay based on how long their ads are up on the website.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The pair will conduct test transactions on behalf of two clients in 10 local markets, based on impressions delivered to advanced audiences built in Dentsu’s M1 platform. UK publishers’ total digital revenues grew by 12.3

eCommerce 59

eCommerce Media Ad Tech Agency 59

Ad Beat

NOVEMBER 25, 2024

2024: With Amex Platinum. Where does AmEx spend its display ad budget? With the help of Adbeat, a competitive analysis platform, we go on a virtual trip to find out where and how AmEx spends its display bucks. Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M Exclusive rewards?

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Martech

JULY 25, 2024

The European Parliament was one of our most impressive projects. They deployed a perimeter around the OOH installations within which passers by would get display advertising on their apps (dependent on their privacy settings). Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Agency 119

Agency Fashion eCommerce Communications 119

VideoWeek

JANUARY 17, 2025

Publishers Lean On Data Sales as Ad Revenues Struggle UK digital publisher revenues were flat in Q3 last year, according to the latest Digital Publisher Revenue Index from the Association of Online Publisher and Deloitte with display advertising and digital video revenues both down significantly year-on-year.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52