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in 2023, according to Gartner’s 2024 CMO Spend Survey. Top channels include search (13.6%), socialadvertising (12.2%) and digital displayadvertising (10.7%). Methodology The survey was conducted in February through March 2024. Martech is now getting 23.8% of the marketing budget, down from about 25.4%
Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Luckily, political advertiser have long been comfortable with uncertainty.
6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device displayadvertising services.
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