Ad Beat

JULY 3, 2024

So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8 One more key point: pretty much all Shopify’s video ads carry the same “free trial” CTA.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Ad Beat

APRIL 10, 2024

Per CivicScience , 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software , with 23 percent using a free tool and 16 percent choosing a paid platform. These ads are presumably targeting a more affluent audience than its native ads, because there’s barely any mention of filing for free.

Video Ads 82

Video Ads Finance Display Advertising Audience 82

Basis

JULY 23, 2024

Indeed, close to three-quarters of native display ad dollars are spent on social networks, while 97% of all social network ad spending is native. How is Native Display Advertising Different? Advertisers can then pick and choose which style(s) best serves their message and potential customers.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024. And almost all went toward Google’s Display & Video 360 (DV360) network.

Food 81

Food Brand Awareness Audience Video Ads 81

Ad Beat

SEPTEMBER 19, 2024

One brand to take this approach is Home Depot, which ran a Spring Black Friday campaign throughout April 2024: ( Incidentally, they were far from the only brand to launch an early BFCM promotion. In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

Ad Beat

MARCH 28, 2024

It’s currently locked in a battle with Amazon Prime Video to be the biggest streaming platform in the US, while the likes of Max, Disney+, and Hulu are snapping at their heels. That’s hardly surprising — it’s a video platform, after all. These ads strike the perfect balance between showcasing a movie and promoting Prime Video.

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

InMobi

JANUARY 21, 2022

According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars.

Retail 52

Retail Media Click Through Rate Video Ads 52

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . Diversity in Ad Creative Dropped in 2022. The Week For Agencies.

Media 98

Media Audience Retail Agency 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 The average CTR of native ads is 8.8X greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Brid.tv

APRIL 11, 2024

Here are a few examples of digital advertising methods that consequently came to be: Content marketing Video advertising Email marketing Pay-per-click advertising Social media marketing Search engine marketing (SEM) The Rise of Online Media The above marketing methods have been present for years now.

Media 52

Media Healthcare Audience CPM 52

Single Grain

JUNE 5, 2023

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Amazon’s digital advertising revenue will increase over the next few years. Statista ) US e-commerce companies are expected to spend $34 billion in advertising. User Guiding ) Only 36.4%

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Read the full story on VideoWeek.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

Ad Beat

NOVEMBER 25, 2024

2024: With Amex Platinum. This simple ad campaign uses various scenarios to capture the benefits of having an AmEx Platinum Card. Where does AmEx spend its display ad budget? With the help of Adbeat, a competitive analysis platform, we go on a virtual trip to find out where and how AmEx spends its display bucks.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

VideoWeek

MARCH 28, 2025

” Video Growth Helps Stabilise UK Publisher Revenues in Q4 Digital revenue growth for UK online publishers was flat in Q4 2024, according to the latest Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, suggesting a degree of stabilisation “after a prolonged period of steep decline.”

Non-Profit 59

Non-Profit Media Food Ad Tech 59

VideoWeek

APRIL 4, 2025

IAB Europe Launches LEAF Sustainability Suite IAB Europe has announced a new suite of sustainability tools called LEAF, designed to help advertisers understand and reduce the carbon emissions of digital ad campaigns in alignment with emerging standards. million the previous year. Revenues however fell slightly, from 385.8

Ad Tech 52

Ad Tech Retail Media Agency 52