Martech

SEPTEMBER 18, 2024

Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. After losses later that year, the average is climbing back, perhaps helped along by big events in 2024 like the Paris Olympics and U.S. CTV user churn rate.

Fill rate 73

Fill rate Ad Inventory MarTech Marketing 73

Digiday

SEPTEMBER 17, 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

Fill rate 92

Fill rate Advertising 92

Mediavine

FEBRUARY 8, 2024

Which brings us to the inaugural Behind the Numbers with Brad (BTNWB) post of 2024, in which we flex our noodle arms, look to the past in order to see the path forward, and attempt to unravel the many stories told by the numbers. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day.

Cookies 84

Cookies Fill rate CPM Advertising 84

Ad Monsters

MARCH 13, 2024

PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience. The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

PubMatic

OCTOBER 15, 2024

This partnership and PubMatic’s continued success with OpenWrap SDK—which doubled in revenue year-over-year by Q3 2024—demonstrate our commitment to seizing opportunities and empowering buyers and developers to achieve their goals in an innovative and dynamic environment with minimal barriers to monetization.

Fill rate 113

Fill rate CPM Ad Tech ROI 113

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Brid.tv

SEPTEMBER 16, 2024

Additionally, the length of your video content can also impact your monetization strategy and affect your ad fill rates. When done right, syndication not only boosts exposure but can also lead to higher fill rates , as your inventory is being monetized across several sites.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52