Martech
JANUARY 23, 2025
And what happened to the massive AI improvements we were promised for 2024? Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. We may be seeing the last few years of the third-party cookie, but even that cookie wont crumble completely in 2025.
Brid.tv
DECEMBER 6, 2023
Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts!
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illumin
MARCH 5, 2024
The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.
Martech
MARCH 1, 2024
After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. You can control which data is sent to the vendor and how.
VideoWeek
NOVEMBER 16, 2023
Looking beyond third-party cookies While many publishers are trialling ‘cookie-free’ targeting and measurement solutions in preparation for Google’s stripping of third-party cookies from its Chrome browser next year, these tools often aren’t really cookie-free in the strictest sense.
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Chrome finally joins the no-cookie browsers!
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
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