Martech

MARCH 21, 2023

Data protection laws Marketers should note that legislation , like the EU’s General Data Protection Regulation (GDPR) and, stateside, the California Consumer Privacy Act (CCPA), protects consumers as it relates to their personal data and defines guidelines for any businesses that use — or share — that data. Get MarTech! In your inbox.

Data Management Platform 98

Data Management Platform Cookies GDPR Machine Learning 98

AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Now, the pendulum is swinging away from unfettered cookie tracking: Google plans to phase out third-party cookies in Chrome by 2024. Laws like GDPR pushed back. Phase 3: A New Paradigm (2024 and beyond) Third-party cookies are fully retired.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

JANUARY 5, 2023

Already in 2023, GDPR has hit Meta with much much more. “We By 2024, that figure is expected to be more than 75%. The need is clearer than ever to embrace solutions, such as machine learning-powered contextual targeting and other sophisticated tactics, that allow advertisers to reach audiences at scale without using IDs.”.

Marketing 108

Marketing GDPR eCommerce Machine Learning 108

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment.

Cookies 59

Cookies Media Machine Learning GDPR 59

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Today, 30% of all ad opportunities are ID-less and are projected to go up to 75% by 2024. . Identity resolution has become the no.

Retail 52

Retail Advertising Machine Learning Cookies 52

Single Grain

JANUARY 3, 2020

Rapid changes in artificial intelligence (AI), machine learning, and automation are shaking up how businesses use data. Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions.

Machine Learning 105

Machine Learning Shipping GDPR Marketing 105

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

MAY 16, 2023

Advertisers can create their displays and text, run it through AI, and machine learning will make necessary changes to fit their audience. The right machine learning tools can analyze and recommend your advertising messages to find that one that will click. If your business breaches these laws, you take full liability.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

Clearcode

MAY 18, 2023

Governments have enacted bills such as the General Data Protection Regulation (GDPR) , Digital Markets Act (DMA), and Digital Services Act (DSA) in the European Union, Lei Geral de Proteçao de Dados in Brazil, and the California Consumer Privacy Act (CCPA) in the United States to establish standards for data protection.

Ad Targeting 57

Ad Targeting GDPR Cookies Machine Learning 57

Single Grain

JUNE 5, 2023

Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. Influencer Marketing Hub ) Mobile advertising spending will reach nearly $500 billion by 2024. of brands say they will use AI or machine learning in their influencer campaigns. billion USD by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

SEPTEMBER 22, 2023

Top Stories Amazon Prime Video to Carry Ads Next Year Amazon will introduce ads on Amazon Prime Video from early 2024, the company announced this morning. The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

OCTOBER 4, 2024

The Pinterest Performance+ suite includes creative tools to enhance product images using GenAI; bidding capabilities to optimise for the highest value for ROAS; and machine learning-driven branded shopping recommendations, serving shoppers promotions and sales based on what they’ve searched and pinned.

Advertising 52

Advertising Ad Tech Agency Audience 52