Digiday
JULY 24, 2024
As ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will help them win over candidates’ wallets up and down the 2024 ballot. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
PubMatic
OCTOBER 10, 2024
After all, with 2024 political ad spending projected to reach $12+ billion , publishers cannot afford to leave political ad dollars on the table. Geo-Targeting and Voter Segmentation : Advanced geo-targeting allows publishers to ensure that political ads reach the most critical audiences, such as swing-state and/or undecided voters.
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PubMatic
JUNE 26, 2024
As the 2024 U.S. Political Ad Spending: An Important & Unique Ad Vertical The political advertising landscape offers publishers a unique opportunity to capitalize on a vast revenue potential, with eMarketer reporting that political ad spending in the 2024 U.S.
Basis
JUNE 29, 2022
Hyperlocal Geo-Targeting. In days past, political marketers had to manually identify dozens of zip codes for the state and local legislative districts they wanted to target in their campaigns, then upload that data into a programmatic ad platform before using it in their campaigns.
Basis
MAY 15, 2023
Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no How, exactly?
Basis
SEPTEMBER 14, 2022
Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). Location Targeting and Geo-Targeted Creative.
Adtelligent
FEBRUARY 1, 2025
Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. increase from 2024. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Projections show CTV ad spending will hit $34.49
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