Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? What Is the American Privacy Rights Act (APRA) of 2024? Read more ) The post The Best AdMonsters Decoders of 2024: 8 Essential Explainers to Power Up Your Ad Tech Know-How appeared first on AdMonsters. Read more ) 5. APRA is the U.S.

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

OpenX

MAY 3, 2024

In exciting news, OpenX has been named one of AdExchanger’s Top 50 Programmatic Power Players for 2024.

Header Bidding 52

Header Bidding Agency Advertising Marketing 52

AdExchanger

NOVEMBER 19, 2024

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.

Ad Tech 131

Ad Tech Header Bidding Ad Exchange Retail 131

Relevant-Digital

JANUARY 16, 2024

What will we focus on in 2024, and what kind of developments do we anticipate? At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like from our perspective in digital media sales and advertising.

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Media Header Bidding Advertising 52

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. Publishers stand to win if the spun-out business unit(s) more accurately and fairly manage header bidding auctions, awarding higher yield to the most qualified media and content producers.”

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

InMobi

JULY 26, 2021

billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests. We also have noticed that header bidding integrations help improve overall yield.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Brid.tv

SEPTEMBER 16, 2024

In addition, consider adopting the header bidding model, this increases competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously. Publishers using header bidding often report a 20-30% uplift in CPMs compared to traditional waterfall setups.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

InMobi

JUNE 2, 2023

The same is applicable to our mediation partners and supported header bidding solutions. We have made server-side changes to the do_not_sell flags from our publisher customers so they can inform us when a user opts out of targeted advertising, sale, or profiling.

CPA 52

CPA Header Bidding Advertising 52

InMobi

OCTOBER 26, 2023

Here are a few of the immediate takeaways: The Bidding vs. Waterfall Battle Among the many hot topics, a key focus was header bidding versus waterfall. As the industry prepares for Google to move to a bidding-only model on AdMob, there is a sense of uncertainty among publishers regarding the impact on revenue.

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Header Bidding GDPR Ad Tech 40

PubMatic

FEBRUARY 21, 2024

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. And there are no indications that this growth will slow down.

Audience 108

Audience Media Advertising Retail 108

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

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Header Bidding First-Party Cookies Cookies Conversion 52

Exchange Wire

APRIL 3, 2024

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [.]

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Header Bidding Advertising 64

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. If publisher feedback is to be incorporated before the standstill, publisher participation is critical to achieve this.

Audience 52

Audience Header Bidding Cookies Impressions 52

Automatad Inc.

DECEMBER 6, 2023

Reason for AdSense Moving From CPC to CPM The AdSense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

Reason for Adsense Moving From CPC to CPM The Adsense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. You can use other options like direct deals and header bidding to connect with demand partners who are not using ad exchange. Share Tweet Share Ads are the key revenue of publishers and advertisers.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

APRIL 9, 2024

To help you out, I’ve put together a list of the 13 best live streaming platforms on the Internet in 2024. So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. header bidding and much more to maximize ad yield from their live streams.

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Header Bidding Education Audience Video Ads 40

Brid.tv

OCTOBER 1, 2024

The winning bid is awarded the ad impression, and the end user sees the ad on the publishers website. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. As complex as this process is, it happens within moments.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

VideoWeek

OCTOBER 25, 2024

The product bypasses classic header bidding using a cloud-based mediation layer to produce a latency-free solution, according to the company, enabling publishers to integrate with multiple SSPs without using significant processing power. for every €1 invested. The result was up from the previous study where ROI was €5.6. percent YoY.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. In May 2024, Google announced that YouTube would introduce new ad formats on smart TVs, including pause ads.

Food 52

Food Ad Tech Media Agency 52

PubMatic

NOVEMBER 1, 2024

Our team has gathered their top insights for PubMatic publisher customers throughout 2024. Revisit Your Header Bidding Optimizations: Consider testing a server-side header bidding setup and optimize your wrapper through Prebid modules and customizations.

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Header Bidding Viewability Ad Tech Ad Inventory 109

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 31, 2025

In the new deal, Reach will continue to use Taboola’s products across its titles, and will also implement Taboola’s header bidding product, which the two say will power improved monetisation. million) in damages sought by prosecutors over its role in a bid rigging scandal relating to the 2021 Olympics.

Media 52

Media Healthcare Pharmaceuticals Audience 52