Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?

Cookies 105

Cookies Audience Media Ad Tech 105

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. to an impressive +25.1%.

Marketing 113

Marketing Retail Impressions Media 113

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

CPM 111

CPM Demand Side Platform Media Impressions 111

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. of total retail sales in February 2024 — down only 1.01% from the previous year. Across the customer journey. New metrics.

Impressions 108

Impressions Retail ROI MarTech 108

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. We’ll explore how to utilize these platforms to shape consumer impressions and drive purchases.

Cookies 115

Cookies Impressions Communications MarTech 115

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Adweek

SEPTEMBER 9, 2024

million streaming impressions, NBC's coverage of. The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game Thursday night averaged 48.9 million, according to AdImpact. ADWEEK) Including some 4.6

Impressions 162

Impressions Media 162

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion. The DAP figure is the number of people accessing any one of its apps.

Retail 113

Retail Impressions MarTech Media 113

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek.

Media 109

Media Retail Advertising Cookies 109

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 129

Media Advertising Click Through Rate Machine Learning 129

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Impressions 113

Impressions MarTech Entertainment ROI 113

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Smart Insights

OCTOBER 23, 2023

Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest … The post Web design trends 2024 appeared first on Smart Insights. Your website reflects your organization No one wants their website to look tired and out of date.

Impressions 91

Impressions Marketing 91

Digiday

SEPTEMBER 4, 2024

growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and Wall. advertising industry experienced a robust 9.6%

Impressions 98

Impressions Media Advertising Marketing 98

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising 104

Advertising Retail Impressions Ad Space 104

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates.

Advertising 106

Advertising Conversion Rate Conversion Impressions 106

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Sustainability has not fallen off the agenda at Cannes.”

Retail 122

Retail GDPR Media Retargeting 122

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Use vetted buying partners and measurement and verification tools to ensure quality impressions.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

AUGUST 15, 2024

And creates unforgettable experiences that leave a lasting impression.” Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. “Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. This will continue In 2024.

Marketing 131

Marketing Retail Retargeting MarTech 131

Martech

AUGUST 16, 2024

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. According to Forrester’s March 2024 Consumer Pulse Survey, only 31% of U.S. Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. Keep in mind, U.S.

Electronics 127

Electronics Manufacturing Impressions Marketing 127

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Chief Martech

MAY 8, 2024

2024 Stackie Lifetime Achievement Awards There are some companies that have entered The Stackies many times over the years. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration. Itaú (4 Martech Stacks) Here’s Itaú’s 2024 Stackie illustration. First, they’re visually stunning.

MarTech 113

MarTech Marketing Impressions 113

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? Wrapping Up: Why Embrace Digital Audio In 2024? Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year? Let’s dive in.

Advertising 102

Advertising Cookies Audience Banner 102

Digital Remedy

NOVEMBER 14, 2024

In 2024, understanding how to effectively market in this sector is crucial. In this post, Digital Remedy outlines five effective wellness marketing strategies for reaching and retaining health-minded consumers in 2024. The health and wellness industry is rapidly evolving. Time to lace up those sneakers and run through it with us!

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Exchange Wire

MAY 28, 2024

Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are the judges looking forward to and what type of entries are sure to impress them? The post Fusing Creativity, Insight and Innovation: The Wires 2024 appeared first on ExchangeWire.com.

Impressions 75

Impressions Marketing Ad Tech 75

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Abandoning vanity metrics No more hiding behind impression counts or engagement scores. Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations.

Advertising 96

Advertising Marketing Cookies Impressions 96

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. Analysis of feedback and comments capturing trends and overall impressions of the experience.

Marketing 126

Marketing ROI MarTech Conversion 126

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

Marketing 92

Marketing Cookies Impressions Retail 92

YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?

Advertising 52

Advertising Banner Education Cookies 52

Martech

DECEMBER 8, 2023

When customers see your marketing assets, what impression do you want them to have? The post Top tips for building a successful brand strategy in 2024 and beyond appeared first on MarTech. When developing your strategy, think about brand associations. What do they think when they see your logo? Perceptions influence behavior.

Impressions 139

Impressions Audience Marketing MarTech 139

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7% Why are we going back when we know it doesn’t work?

ROI 123

ROI MarTech Marketing Agency 123

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% What is your definition of an impression? How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52