Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? If digital ad spend had a personal anthem, it would be “ Where You Lead ”—and it would be sung directly to consumers. Wrapping Up: Why Embrace Digital Audio In 2024?

Advertising 86

Advertising Cookies Audience Banner 86

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. It’s a prime opportunity to make an impression. In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. It remains the number-one streaming service in the world.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. It’s a prime opportunity to make an impression. In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. It remains the number-one streaming service in the world.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

MARCH 26, 2024

Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Users are already engaged and eager for their show to start, which makes video ads an excellent way to get your message across and connect with consumers. Contact us today to request a demo.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Users are already engaged and eager for their show to start, which makes video ads an excellent way to get your message across and connect with consumers.

Advertising 52

Advertising Marketing Banner Audience 52

Ad Monsters

OCTOBER 14, 2024

As GeoEdge uncovered in Q4 2023, malicious redirects are making their way into premium video ad units. GeoEdge Chief Business Officer, Tobias Silber explains the growing urgency: “In early 2024, GeoEdge uncovered a global malvertising threat deploying auto-redirects in video ads to deliver malicious payloads.

Video Ads 52

Video Ads Machine Learning Ad network Impressions 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Section 4: Launching Your Campaign With everything in place, it’s time to launch your LinkedIn ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 79

Advertising Impressions CPM Cookies 79

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

NOVEMBER 16, 2023

With this ad type, you can use QR codes, animation, and other elements to interest viewers before they restart their show. Video Commercials Video commercials are the typical ads that are shown before, during, and after shows. You can make video ads as short as seven seconds or as long as 30 seconds.

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

NOVEMBER 16, 2023

With this ad type, you can use QR codes, animation, and other elements to interest viewers before they restart their show. Video Commercials Video commercials are the typical ads that are shown before, during, and after shows. You can make video ads as short as seven seconds or as long as 30 seconds.

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Basis

SEPTEMBER 10, 2024

Factors like its fragmented nature and lack of standardization make it vulnerable to fraud, from inflated ad impressions to wasted spending on inactive devices. Even more, in June 2024 , streaming amassed the highest share of TV usage—a whopping 40.3%—surpassing surpassing the previous record set by cable in June 2021.

Advertising 86

Advertising Impressions Viewability Audience 86

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency.

Marketing 123

Marketing Machine Learning Ad Server Video Ads 123

Spoton Digital Media

AUGUST 21, 2024

We don’t need to tell you the 2024 election is coming. It is a good idea to adjust your marketing strategies because of the 2024 election. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads. How can we compete for share of voice?

Marketing 80

Marketing Click Through Rate Audience Brand Awareness 80

Ad Beat

JANUARY 26, 2024

Two-thirds of its outlay, or just under $512 million, was spent on YouTube ads: Its biggest ad — an introduction to the Apple Vision Pro mixed reality headset — accounted for a cool $21.4 Throughout the year, the bulk of its budget went toward various six-second video ads featuring the tagline: “TFW you get affordable insurance.”

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Automatad Inc.

APRIL 7, 2024

But that didn’t happen; on the contrary, the ad spending on banner ads is increasing yearly. billion in 2024. The truth is publishers like you are not moving away from banner ads but are trying to change how they present it. Thought leaders like Forbes and Atlantic use welcome page ads.

Banner 52

Banner Click Through Rate Rich Media Video Ads 52

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. However, they require a substantial commitment to meet the spend and impression threshold.

Audience 110

Audience Conversion Rate Brand Lift Machine Learning 110

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

NOVEMBER 3, 2023

The firm will also offer new impression-level measurement and panel-only ratings when requested by clients. Due to launch in 2024, the new offering will combine Pluto TV’s free ad-supported streaming TV (FAST) channels with on-demand content from Channel 5. Paramount said the product incorporates BVOD, FAST, AVOD and live TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

MAY 16, 2023

Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). First impressions are 94% design related.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Average CTRs of in-app video ads are 7.5X higher than for display ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 84

Advertising Pop-Up Impressions Demand Side Platform 84

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. .”

Advertising 59

Advertising Video Ads Audience Impressions 59

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Ad supply is soaring Ad supply is not on issue on Meta’s platforms in 2023.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Flashtalking by Mediaocean

MARCH 17, 2022

billion in 2024. It allows impressions to be counted more precisely, down the viewing quartile. But the degree to which TV will adopt other components of digital video advertising remains to be seen. That’s because, as exciting as CTV is, it’s massively misunderstood. Plenty of myths and misconceptions abound.

Ad Inventory 52

Ad Inventory Impressions Video Ads Advertising 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024. percent, with online ad revenues forecast for 12.7

Video Ads 52

Video Ads Impressions Viewability Media 52