Martech

FEBRUARY 8, 2024

” The guidelines are subject to public review and comment until March 9, 2024. With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. Why we care. The IAB has already tackled in-game advertising.

Viewability 108

Viewability MarTech Impressions Advertising 108

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Cookie deprecation, now underway in 2024, further complicates this.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Viewability 108

Viewability Impressions MarTech Cookies 108

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Nothing could be further from the truth. If You Let Them.

Media 127

Media Impressions Education Viewability 127

Martech

JANUARY 3, 2024

Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. One of the most significant issues in online advertising is ad fraud, which includes: Using bots or automated scripts to create fake impressions. “Ad Here are some of the top culprits.

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Basis

SEPTEMBER 10, 2024

Factors like its fragmented nature and lack of standardization make it vulnerable to fraud, from inflated ad impressions to wasted spending on inactive devices. Even more, in June 2024 , streaming amassed the highest share of TV usage—a whopping 40.3%—surpassing surpassing the previous record set by cable in June 2021.

Advertising 105

Advertising Impressions Viewability Audience 105

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. Do all your ad impressions need to be in the highest attention environment? Notheres a balance, says Johnson.

Audience 52

Audience Viewability Pop-Up Advertising 52

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% CTV ads are high-quality, non-skippable, and 100% viewable. That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness. of total digital media ad spend.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Basis

MARCH 14, 2023

billion by 2024 (a whopping 10.2% After all, nearly 85% of US households now own a connected TV device, and 46% of US adults watch content on a CTV device every single day. And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77 of total digital media ad spend).

Advertising 98

Advertising A/B Testing Audience Viewability 98

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. 1, which paves the way for MFE to gain de facto sole control of ProSieben. Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Ad Monsters

APRIL 25, 2024

Alpine Founder Brian Murphy talks about what media sustainability means in 2024. Another good indicator for the ad sector is the support of Ad Net Zero, the non-profit organization that started out of the UK’s Ad Association three years ago and launched a US chapter in early 2024. That’s a lot of data transfer just for one impression!

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

NOVEMBER 10, 2023

On Wednesday, the company warned that inflation would push into 2024. Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. Meta Teases Monetisation Features.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, full-screen inventory ad requests for InMobi Exchange grew by 37% in Q2 2021 as compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

VideoWeek

MARCH 11, 2024

Verizon for example had 781 impressions served to one person on one MFA website over a one hour period. These sites all also serve over 1,000 ad impressions to a single consumer in a single short duration page view session, have paid traffic acquisitions through Taboola, Outbrain, and other sources, and were confirmed by DeepSee.io

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Automatad Inc.

FEBRUARY 29, 2024

Eyeo , the ad filtering technology group, and its subsidiary Blockthrough released an ad blocking rate report in January 2024. Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. This report shows a higher degree of ad blocker adoption and impact on publisher revenue.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

OCTOBER 20, 2023

Advertising revenue on our platform drops massively during war — Elon Musk (@elonmusk) October 14, 2023 Snap Shares Bounce at Projected 2024 Growth Snap shares jumped 11 percent on Monday after a leaked internal memo showed strong expectations for 2024. billion in revenues.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 “The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.” percent in 2023.

Media 52

Media Agency Audience Cookies 52

VideoWeek

SEPTEMBER 1, 2023

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. The suit names Disney CEO Bob Iger, as well as former CEO Bob Chapek and CFO Christine McCarthy.

Entertainment 52

Entertainment eCommerce Agency Media 52

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 17, 2025

The certification has also been expanded to include specifications for CTV and retail media networks, which will need to implement shared IAB definitions for what constitutes an ad impression, a click-through, viewability, video completion rates and invalid traffic. DAZN doubled its monthly price to 39.99 An average 1.9

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52