Remove 2024 Remove Interstitial Advertising Remove Viewability
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New Study Provides Concrete Data on the Success of Interstitial Ads

Ad Monsters

Interstitial ads have high viewability, which breeds high click through rates. The aesthetic of interstitial ads, without a doubt, instantly grabs users’ attention but is that always a good thing? The advertiser pays for them, but users don’t see them, so the return on investment for the advertiser is zero.

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