Martech

JULY 17, 2024

. “Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. Are you getting the most from your stack?

Machine Learning 143

Machine Learning MarTech Food Agency 143

Ad Monsters

MARCH 31, 2025

billion in 2024 and forecasted that it would reach $133.39 Invest in Intelligent Automation Tapping into the power of machine learning and AI can transform platforms into intelligent superpartners. Verified Market Research valued the global DSP market at $25.46 billion by 2031 at a CAGR of 23%. billion in 2025 to $215.49

Machine Learning 75

Machine Learning Advertising GDPR Ad Tech 75

Martech

OCTOBER 1, 2024

For data scientists, predictive refers to machine learning-generated forecasts based on patterns. For example, in climate change: Machine learning prediction : “Given a pattern of monthly temperature increases, next month’s temperature is predicted to rise.” B2B marketing is a great example.

Marketing 113

Marketing Machine Learning Finance Communications 113

Martech

JULY 25, 2024

Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. The AI assistant now offers caption recommendations based on top-performing posts. Are you getting the most from your stack?

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Media 142

Media Marketing Audience Machine Learning 142

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Marketing 128

Marketing Cookies Machine Learning MarTech 128

InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Advanced Bidding & User Whitelisting: Machine learning-powered bidders help agencies whitelist high-intent users, ensuring that ad spends are allocated toward audiences most likely to convert.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Digiday

NOVEMBER 5, 2024

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning.

Machine Learning 93

Machine Learning Ad Tech Audience Agency 93

The Ad Tech Blog

APRIL 8, 2024

Code Example: Advanced Predictive Analytics in Marketing Predictive analytics in marketing involves using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Digiday

AUGUST 11, 2024

First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%. Analysts don’t see that dynamic changing anytime soon. This is a member-exclusive article from Digiday.

Machine Learning 92

Machine Learning Media Agency 92

Exchange Wire

DECEMBER 3, 2024

EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising. This strategic [.] The post EX.CO

Machine Learning 59

Machine Learning Advertising Media Marketing 59

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. But there’s a bright side to this story.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

OCTOBER 24, 2024

uses genAI and machine learning to analyze intent data and tailor outreach to prospects. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. For example, ExactBuyer and Upscale support outbound engagements with cold, warm and hot leads with relevant B2B messaging. never tried).

MarTech 121

MarTech Machine Learning Conversion Conversion Rate 121

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Amazon’s Performance+, launched in 2024 , is following a similar path. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.

Machine Learning 119

Machine Learning Retail Media Advertising 119

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

SEPTEMBER 30, 2024

She explained how The Washington Post uses AI and machine learning to analyze context, sentiment, and risk level of news content — creating a nuanced taxonomy allowing advertisers to set their omfort levels. AI and machine learning can understand the context of news, including sentiment and bias.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Clearcode

FEBRUARY 14, 2025

Mike Sweeney Jan 22, 2024 Data & Privacy Developing Machine Learning (ML) & AI Models in AdTech [+Examples] Pawe Wacawczyk, +1 Oct 31, 2024 The post AI in AdTech: The Rise in Popularity of Multi-Armed Bandit (MAB) Algorithms appeared first on Clearcode.

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Ad Monsters

JANUARY 10, 2024

As Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024.

Pop-Up 116

Pop-Up Machine Learning Ad Tech Agency 116

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Machine Learning 119

Machine Learning Media Advertising Agency 119

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. So AI is, as they say, “not new.”

SEO 111

SEO Machine Learning Manufacturing MarTech 111

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #1: Signal Loss Remains a Challenge What a difference a year makes. billion in the US.

Advertising 102

Advertising Retail Cookies Video Ads 102

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

PubMatic

FEBRUARY 23, 2024

We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems. Now, we are off to executing these goals for 2024.

Machine Learning 91

Machine Learning Cookies Communications Advertising 91

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

Machine Learning 79

Machine Learning A/B Testing Impressions Video Ads 79

Basis

DECEMBER 20, 2024

Everything We Know About Generative AI Regulation in 2024 With its ability to clone voices, write poetry, compose music, synthesize huge amounts of data, and more, generative AI offers seemingly endless opportunities. However, along with these benefits come concerns surrounding its appropriate usage and regulation.

Machine Learning 85

Machine Learning Agency Advertising Media 85

Martech

AUGUST 7, 2024

Gartner indicates that only 24% of marketers report having AI and machine learning as a top priority in their tools and tech stack, highlighting a significant gap in prioritizing AI as a portion of their budgets. Is AI a silver bullet? Do you have highly proficient AI experts on your team? Yeah, me too.

Marketing 121

Marketing Machine Learning Education Audience 121

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. The engine provides tools for data acquisition, machine learning operations and security. GenAI companies are hardly the first tech companies to face this issue. But their overhead costs are much, much lower than GenAI.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Ad Monsters

MARCH 21, 2025

After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. AB: AMA experienced a 60% revenue growth in 2024. AB: In what ways are AI and machine learning influencing how advertisers address audience fragmentation in the audio space?

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. Invest in AI and Machine Learning Investing in AI and machine learning technologies can help overcome integration challenges.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

The Ad Tech Blog

APRIL 29, 2024

But what does the horizon hold for this dynamic field as we approach 2024? Looking Ahead: Predictions for Social Commerce in 2024 As we journey towards 2024, the landscape of social commerce is poised for remarkable transformations. It uses Python libraries like pandas for data manipulation and sklearn for machine learning.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130