Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 98

Advertising Cookies CPM Retargeting 98

Martech

MAY 22, 2024

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Retargeting: Using ads to re-engage customers Retargeting is critical for bringing back customers who have shown interest but haven’t completed a purchase.

A/B Testing 70

A/B Testing Retargeting Machine Learning Conversion Rate 70

Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% Within a campaign, customers might encounter a CTV ad that first makes them aware of a brand or product, and then get retargeted via paid search, mobile , display , or another channel. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Ad Monsters

AUGUST 8, 2024

The rise of AI and sophisticated machine learning algorithms showcases the benefits of new technologies, but it also highlights the dangers of these advancements. Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2024, with a market share of 70.7%

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

illumin

JANUARY 26, 2024

And what shouldn’t be lost is this: measuring media impact on brand equity lets marketers better understand business outcomes, achieving unduplicated reach and effectively retargeting and controlling ad frequency. Are you ready to go cookieless? There may not be a need for dire panic just yet.

Cookies 59

Cookies Media Machine Learning GDPR 59

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

NOVEMBER 11, 2022

Using machine learning (ML) technology to identify on-screen product placement, logo appearances and integrated advertising in real time, Diruptel can offer advertisers insights into the value of their investments across platforms. ITV and BBC Win Euro 2024/28 Rights. Samba TV Acquires AI Specialist Disruptel. billion in Q3.

Media 52

Media Retargeting Non-Profit Entertainment 52

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. In digital advertising, timing is especially important when it comes to retargeting. All no-brainers, right?

Retargeting 93

Retargeting Cookies Pop-Up Conversion 93

illumin

MARCH 27, 2025

Meta advertising gets an AI upgrade Back in December of 2024, Meta introduced its machine learning platform, Andromeda , which has the capability to analyze millions of ads and find the right messaging for the right person at the right time. Interested to hear more? CPA on Meta Feeds and a 3% increase in click-through rates.

Click Through Rate 66

Click Through Rate Machine Learning CPA Retargeting 66

Adtelligent

APRIL 4, 2025

Malvertising Key Stats from 2024 According to 2024 Ad Quality Report , malvertising surge increased by 10% in 2024, with forced redirects being the most common attack method (81% of malicious ads in October). AI and machine learning are often used to spot these patterns automatically.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Basis

FEBRUARY 28, 2025

THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. The platforms efforts appear to be paying off, with Q3 2024 revenue increasing by 18% year over year. We see this to be especially true around the gift-giving and holiday-hosting season.

Social Advertising 82

Social Advertising Advertising Conversion Media 82