Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media 122

Media Marketing Machine Learning MarTech 122

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

MNTN

OCTOBER 6, 2024

Mediaocean, an omnichannel advertising platform, recently released its 2024 H2 Market Report — and found that Connected TV has overtaken AI as the top consumer trend, which has now fallen to second place. WARC reports that the CTV ad market is expected to balloon by nearly 20% in 2024, and is on course to be worth $35.2

Marketing 98

Marketing Audience Machine Learning Education 98

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. Dig deeper: Privacy plus personalization: The new frontier of digital advertising 3.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

VideoWeek

NOVEMBER 1, 2024

ProSieben has resisted MFE’s advances, but the latter is still weighing up options, and is waiting until ProSieben’s full year results for 2024 to be released next year before deciding its next move, according to Reuters. TF1 Posts Ad Revenue Growth in Nine-Month Earnings TF1 revenues rose 2.8 percent increase in ad sales.

Retail 52

Retail Cookies Media Ad Tech 52

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Ad Monsters

OCTOBER 14, 2024

As GeoEdge uncovered in Q4 2023, malicious redirects are making their way into premium video ad units. GeoEdge Chief Business Officer, Tobias Silber explains the growing urgency: “In early 2024, GeoEdge uncovered a global malvertising threat deploying auto-redirects in video ads to deliver malicious payloads.

Video Ads 52

Video Ads Machine Learning Ad network Impressions 52

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

Food 52

Food Ad Tech Media Agency 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

MAY 16, 2023

Trend #2: Native Video Ads Video advertising is one of the most compelling ad formats: 46% of marketers created video ads in 2022, and this figure is expected to increase in the next coming years: Video content is popular in advertising because it works.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Monetize More

NOVEMBER 17, 2022

Among the top three digital ad platforms, Google, Amazon, and Meta account for about 75% of global digital ad spending, while all other platforms account for 25%, and Twitter accounts for about 0.9%. Twitter’s video ad business and user-generated content have seen steady growth.

Video Ads 52

Video Ads Machine Learning Advertising ROI 52

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. With Rabbit AI, we’re making the content discovery experience fun again.”

Media 52

Media Non-Profit Advertising Ad Tech 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. Influencer Marketing Hub ) 91% of internet users want more video content. Live Your Message ) 45% of consumers want more video content.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Smart-Hub

OCTOBER 24, 2022

And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Automating everything and anything.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Martech

OCTOBER 19, 2022

ad spend lost to fraud this year. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. businesses saying ad fraud is a problem for them. They use machine learning to find out which variations of an ad will have the most appeal for a specific user.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

VideoWeek

DECEMBER 13, 2024

.” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

FEBRUARY 24, 2023

The company is seeking to deliver $4 billion in savings through 2024. WBD is looking to “take full advantage” of its franchise properties, announcing new Lord of the Rings films and praising the success of video game Hogwarts Legacy. “That needs a lot of data analysis and machine learning. WBD shares fell 1.5

Retail 52

Retail Ad Tech Media Ad Server 52

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Adtelligent

APRIL 4, 2025

How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement. 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Are the Effects of Ad Fraud?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Basis

FEBRUARY 28, 2025

Key updates include added controls for guiding AI in campaigns, enhanced search reporting, and new segmentation options for asset group reporting. THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight.

Social Advertising 82

Social Advertising Advertising Conversion Media 82

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. billion traditional TV ad market. The GenAI 3.0 Read more on VideoWeek. percent.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52