Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 111

MarTech Education ROI Marketing 111

Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

eCommerce 115

eCommerce Retail MarTech Marketing 115

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 117

ROI MarTech Conversion Rate Marketing 117

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. The post AI-powered martech news and releases: December 5 appeared first on MarTech.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map. We’ve identified several places where we could integrate our martech tools. They’re all great in their own way and save you time.

MarTech 115

MarTech Retargeting Marketing Audience 115

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

OCTOBER 10, 2024

The post What are marketers’ investment priorities as 2024 winds down? appeared first on MarTech. Why Juliette thinks authenticity will be a focal point for marketers in 2025. Email: Business email address Sign me up! Processing.

Marketing 125

Marketing MarTech 125

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Source: MartechTribe, Martech Datawarehouse, Oct. Disruptors.

MarTech 121

MarTech Machine Learning Conversion Conversion Rate 121

Martech

AUGUST 15, 2024

Dig deeper: What the composability revolution means for customer engagement The unbundled martech stack What does that mean? Martech stacks have traditionally been composed of a series of more or less well-integrated applications, mostly maintaining their own native datasets. Are you getting the most from your stack? Processing.

MarTech 110

MarTech Retargeting Marketing Media 110

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

ROI 126

ROI Marketing Agency MarTech 126

Martech

AUGUST 1, 2024

link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. The post AI-powered martech news and releases: August 1 appeared first on MarTech.

MarTech 108

MarTech Audience ROI Media 108

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

Conversion Rate 107

Conversion Rate Cookies Conversion MarTech 107

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. The post AI-powered martech news and releases: July 25 appeared first on MarTech. Processing.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “It’s

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

Shipping 107

Shipping Communications Cookies Media 107

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice.

Agency 308

Agency Marketing MarTech Media 308

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. 2024 Advertising Agency Report For this report, Basis surveyed agency professionals across the US to identify how they feel about their work, their agencies, and the industry as a whole.

Agency 97

Agency Media Advertising Conversion 97

Martech

AUGUST 12, 2024

The post HubSpot’s July 2024 updates: Big moves toward better efficiency and security appeared first on MarTech. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Email: Business email address Sign me up! Processing.

Conversion 117

Conversion Marketing Communications MarTech 117

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Marketing 119

Marketing Fashion ROI Communications 119

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.

Marketing 111

Marketing MarTech 111

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech 90

MarTech Marketing Conversion Media 90

Martech

DECEMBER 3, 2024

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech. And the strategy works. billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 Processing.

eCommerce 115

eCommerce Retail Marketing MarTech 115

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. This makes it significantly easier to evaluate the effectiveness of your marketing strategies.

Conversion Rate 110

Conversion Rate Conversion Marketing Audience 110

Chief Martech

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. The headline news is, yes, the martech landscape grew for the 13th year in a row. churn from 2023 to 2024. It makes the martech landscape seem kinda, well, small.

MarTech 132

MarTech Marketing Agency 132

Martech

JULY 15, 2024

CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).

MarTech 111

MarTech Marketing 111

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Mobile Ads 115

Mobile Ads Video Ads Advertising Media 115

Martech

OCTOBER 7, 2024

That’s an issue martech practitioners confront all the time. As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year.

MarTech 69

MarTech Brand Awareness Conversion Marketing 69

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Agency 115

Agency MarTech Advertising Marketing 115

Martech

JULY 22, 2024

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. The company warns of slower subscriber growth in Q3 2024 as the impact of paid sharing diminishes. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Ad Inventory 106

Ad Inventory MarTech Audience Advertising 106

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. The post The latest trend in martech M&A: Agencies buying data collaboration firms appeared first on MarTech. The obvious question now is, who’s next?

MarTech 66

MarTech Agency Cookies Marketing 66

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech. Email: Business email address Sign me up! Processing.

Machine Learning 66

Machine Learning Retail MarTech Marketing 66

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 64

MarTech Finance ROI Marketing 64