Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. Emarketer estimates global retail media ad spending will hit $54 billion.

Retail 334

Retail Media eCommerce Advertising 334

Adweek

JANUARY 22, 2024

Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector to encounter in the coming months of 2024. View our predictions for agencies, creativity, DEI, marketing, media, social, sustainability and TV in 2024.

Agency 311

Agency Media Marketing 311

Adweek

JULY 17, 2024

It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO.

Media 306

Media Advertising Marketing 306

Adweek

FEBRUARY 6, 2025

billion -- Amazon's 2024 ad revenue in net sales. billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 638 billion -- Overall net sales in 2024, a. The numbers $56.2 69 billion -- Amazon's run rate for its advertising business.

Advertising 292

Advertising Ad Tech Retail Media 292

Adweek

DECEMBER 28, 2023

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.

Entertainment 334

Entertainment Media 334

Adweek

OCTOBER 30, 2024

The role of the chief media officer is evolving, and marketing and media are only pieces of the job description.

Media 279

Media Marketing 279

Adweek

FEBRUARY 20, 2025

billion -- Global ad revenue from 2024, up 27% year-over-year. 681 billion -- Revenue for 2024, up 5.1% The numbers $4.4 Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. billion -- Revenue during the fourth quarter, up 4.1% year-over-year. year-over-year.

eCommerce 296

eCommerce Advertising Retail Media 296

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. So, put this on your 2025 action plan.

ROI 126

ROI Marketing Agency MarTech 126

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. 2024 Advertising Agency Report For this report, Basis surveyed agency professionals across the US to identify how they feel about their work, their agencies, and the industry as a whole.

Agency 97

Agency Media Advertising Conversion 97

Adweek

JANUARY 3, 2024

The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye up lucrative deals to elevate their large language models and capabilities.

Media 317

Media 317

Adweek

SEPTEMBER 17, 2024

Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award.

Marketing 312

Marketing Fashion Media Advertising 312

Adweek

MAY 29, 2024

Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles.

Media 312

Media 312

Adweek

DECEMBER 17, 2024

In 2024, creators took center stage for marketers. Creators helped develop products, drum up social media buzz, and drive sales. Brands began to view them as more than just attention-grabbers.

Media 279

Media Marketing 279

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Shipping eCommerce Entertainment 98

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Interestingly, while email leads in preference, younger consumers also show a strong inclination towards social media channels.

Shipping 107

Shipping Communications Cookies Media 107

Adweek

JUNE 7, 2024

in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. advertising spending should grow 6.3% Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected.

Advertising 316

Advertising Marketing Retail Media 316

Adweek

JANUARY 9, 2024

People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. Despite the surge in ecommerce, more than 80% of shopping is still done in-person.

Retail 325

Retail eCommerce Media Marketing 325

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice.

Agency 308

Agency Marketing MarTech Media 308

Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. Are you getting the most from your stack?

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

Adweek

DECEMBER 4, 2024

with Wednesday's release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024's top memes, joining Brat Summer from @charlixcx, "very demure,

Finance 285

Finance Media 285

Adweek

JANUARY 3, 2024

A lot has happened this year and so much will change in 2024, especially. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world.

Public Relations 325

Public Relations Communications Media 325

Martech

JULY 17, 2024

The interactivity draws attention and encourages social media sharing. Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. Are you getting the most from your stack?

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Adweek

JANUARY 2, 2025

The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That's expected to continue into 2025, analysts told ADWEEK.

Media 290

Media Retail eCommerce 290

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

MarTech 126

MarTech Media Education SEO 126

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you : Managing multiple social media accounts just became a lot simpler.

Conversion Rate 110

Conversion Rate Conversion Marketing Audience 110

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

AdExchanger

FEBRUARY 20, 2025

billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. The company generated $4.4

Advertising 104

Advertising Retail Media 104

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Adweek

JANUARY 16, 2025

Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details on the future of retail media and what to expect in 2025, from how AI is going to reshape the industry.

Retail 264

Retail Media eCommerce 264

Adweek

OCTOBER 31, 2024

Peter Blangiforti, Senior Vice President of Broadcast & Media Technology. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life.

Media 359

Media 359

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Why we care. RMNs saw 16.3%

Retail 111

Retail Media Retargeting Audience 111

Adweek

DECEMBER 17, 2024

Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights.

Fashion 263

Fashion Food Marketing Media 263

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 115

Retail Media Conversion Advertising 115

More About Advertising

DECEMBER 22, 2024

The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it? Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. first appeared on More About Advertising.

Advertising 105

Advertising Finance Media Agency 105

Adweek

SEPTEMBER 18, 2024

The 2024 Summer Olympic Games in Paris took home the gold in Nielsen's Gauge report for the month of August, which saw the Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. TheWrap) With a huge menu of Olympics coverage, Peacock climbed from 1.5%

Media 278

Media 278

Adweek

DECEMBER 18, 2024

Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. For better or worse, people had a lot of feelings about advertising this year. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback.

Advertising 317

Advertising Media Marketing 317