Remove 2024 Remove Mobile Ads Remove Video Ads
article thumbnail

Playable ads and longer campaigns gain traction in mobile gaming

Martech

These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” Image: Mintegral, “State of Media Buying in H1 2024.” Longer campaigns.

article thumbnail

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 17 Mobile Ad Networks to Drive Ad Revenue [2024 Update]

AdPushup

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

article thumbnail

Mobile Advertising Trends and Technology Adoption by the Numbers

Basis

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

article thumbnail

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Video ads, whether linear TV or digital formats, have long been popular for political marketers.

article thumbnail

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

On the Display Network, you can run static image ads, responsive display ads , and video ads optimized for clicks or engagement. You can also place ads in Gmail at the top of the user’s inbox. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. for mobile ads.

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.