Ad Beat

JULY 3, 2024

Native Shopify doesn’t do a ton of native advertising. Their biggest ad by far, accounting for approximately one-fifth of their total budget over the period we reviewed, is this 15-second version of Squarespace’s 2024 Super Bowl ad , starring and directed by Martin Scorsese: Seriously, they got Scorsese to direct it?

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Lemonads

JUNE 19, 2020

By 2024, this number is projected to reach a staggering $3 trillion and user penetration is expected to be close to 60% at that point. Additionally, native advertising is also attracting a lot of attention as consumers have more time to read and research products before making a purchase. trillion US dollars in 2020 alone.

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Native Advertising Shipping Affiliates Audience 52

Single Grain

MAY 24, 2023

7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Billion ( Market Splash ) Mobile advertising spending is projected to exceed $399.6 billion USD by 2024, indicating the continued growth and significance of mobile advertising as businesses invest in reaching and engaging audiences on mobile platforms.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Automatad Inc.

FEBRUARY 29, 2024

Eyeo , the ad filtering technology group, and its subsidiary Blockthrough released an ad blocking rate report in January 2024. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place. Native advertising fits that criteria very well.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

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Native Advertising Advertising Demand Side Platform Video Ads 97

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising.

Advertising 59

Advertising Video Ads Audience Impressions 59

Basis

JULY 23, 2024

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

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Native Advertising Advertising Display Advertising Demand Side Platform 59

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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ROI Native Advertising Ad Exchange Banner 64

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. Banner ads, mobile leaderboard ads, desktop ads, and more are display advertising examples. What are display ads?

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Display Advertising Advertising Banner Brand Awareness 98

Ad Beat

APRIL 24, 2024

But you’d be wrong, because most of its top standard ads by spend are actually targeting podcasters: Source: Adbeat But this approach makes total sense when you learn that Spotify made ~$109 million in ad revenue from podcasts in 2021 , with that figure set to reach an estimated $414 million in 2024.

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Pop-Up Display Advertising Video Ads Native Advertising 86

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

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Cookies First-Party Cookies Audience Retargeting 101

Single Grain

NOVEMBER 28, 2023

Among the many options available, some of which we mentioned here, marketers have found native advertising. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

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Marketing First-Party Cookies SEO Audience 126