Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Will privacy maintain the high degree of importance it had in 2024? Here are my predictions for the video and advertising trends to expect in 2025. I expect to see a surge of video podcast shows in 2025 (or rather, an even steeper surge than in 2024).

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Digiday

JANUARY 5, 2023

This is not a prediction piece proclaiming 2023 will be the year TV advertising’s upfront model undergoes its long-awaited overhaul. No, that will be 2024, at the earliest, if ever. Some newer, digital-native advertisers are less willing to commit to the fixed, upper-funnel nature of an upfront deal. The upfront undertow.

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Single Grain

JUNE 13, 2023

Meetanshi ) The leaderboard banner size, commonly known as 728 x 90, is the most frequently used for display ads, used by 57% of advertising. native advertising will make up 59.7% of all display advertising. Insider Intelligence ) Display advertising in the United States will make up 43.8% Meetanshi ) In 2023, U.S.

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Ad Beat

JULY 3, 2024

Native Shopify doesn’t do a ton of native advertising. Their biggest ad by far, accounting for approximately one-fifth of their total budget over the period we reviewed, is this 15-second version of Squarespace’s 2024 Super Bowl ad , starring and directed by Martin Scorsese: Seriously, they got Scorsese to direct it?

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Lemonads

JUNE 19, 2020

By 2024, this number is projected to reach a staggering $3 trillion and user penetration is expected to be close to 60% at that point. Additionally, native advertising is also attracting a lot of attention as consumers have more time to read and research products before making a purchase. trillion US dollars in 2020 alone.

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Ad Beat

APRIL 24, 2024

But you’d be wrong, because most of its top standard ads by spend are actually targeting podcasters: Source: Adbeat But this approach makes total sense when you learn that Spotify made ~$109 million in ad revenue from podcasts in 2021 , with that figure set to reach an estimated $414 million in 2024.

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Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

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Single Grain

MAY 24, 2023

7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Billion ( Market Splash ) Mobile advertising spending is projected to exceed $399.6 billion USD by 2024, indicating the continued growth and significance of mobile advertising as businesses invest in reaching and engaging audiences on mobile platforms.

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Automatad Inc.

FEBRUARY 29, 2024

Eyeo , the ad filtering technology group, and its subsidiary Blockthrough released an ad blocking rate report in January 2024. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place. Native advertising fits that criteria very well.

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Single Grain

NOVEMBER 28, 2023

Among the many options available, some of which we mentioned here, marketers have found native advertising. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

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Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising.

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VideoWeek

APRIL 25, 2025

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK Advertising Returned to Growth in 2024, finds Thinkbox Data Total UK TV advertising investment reached 5.27 billion in 2024, up 3.8 million last year. . percent growth in Italy.

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