Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Ad Beat

APRIL 24, 2024

But you’d be wrong, because most of its top standard ads by spend are actually targeting podcasters: Source: Adbeat But this approach makes total sense when you learn that Spotify made ~$109 million in ad revenue from podcasts in 2021 , with that figure set to reach an estimated $414 million in 2024.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Automatad Inc.

FEBRUARY 29, 2024

Eyeo , the ad filtering technology group, and its subsidiary Blockthrough released an ad blocking rate report in January 2024. In its reader compliance, Forbes says it will not show pop-up ads, video ads in between paragraphs, and no ads between posts. Native advertising fits that criteria very well.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” Advantages of Hulu Advertising Platform.

Advertising 59

Advertising Video Ads Audience Impressions 59