Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 13, 2023

billion people will use mobile globally by 2023, increasing the potential of generating revenues through mobile advertising. TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Beat

JULY 3, 2024

Publishers As we know, Shopify spends the bulk of its display budget on video ads, so it’s no surprise that YouTube is their #1 publisher: Source: Adbeat Their YouTube ads mostly appear on generic big channels like MrBeast and Bento e Totó, both of which have millions upon millions of subscribers.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Will privacy maintain the high degree of importance it had in 2024? Here are my predictions for the video and advertising trends to expect in 2025. In other words, vertical, short-form content remains the reigning king (or queen) of video publishing.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Lemonads

JUNE 19, 2020

By 2024, this number is projected to reach a staggering $3 trillion and user penetration is expected to be close to 60% at that point. Purchasing products online is more convenient than ever before, but marketers have to understand how their audiences are behaving to craft effective ads campaigns. trillion US dollars in 2020 alone.

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40