Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. Meanwhile, 72% of customers feel more connected to brands celebrating past interactions, per a 2024 Forrester survey. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up.

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Pop-Up Shipping Banner Impressions 75

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. million viewers watching at home.

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Pop-Up Entertainment Audience Ad Tech 105

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. AI will be a huge marketing trend in 2025, as it was already in the second half of 2024.

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Marketing ROI Pop-Up Media 98

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. Placement can also make a difference; try positioning the CTA above the fold or in a pop-up. Processing.

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A/B Testing Pop-Up Click Through Rate Conversion 118

MNTN

JANUARY 16, 2024

The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about topic for 2024 is advertising-based video on demand (AVOD). And with these offerings have come ups and downs in subscriber numbers, viewer satisfaction, advertiser return on investment, and more.

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Pop-Up Advertising Impressions Audience 98

Basis

JANUARY 23, 2024

Read on to learn key considerations for capturing audience attention, cutting through the clutter, and crafting winning campaigns in 2024 (and beyond). Bored by the video that popped up on TikTok? In 2024, audiences will consume more than 12 hours of digital media per day. on the most important, proven trends in 2024.

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Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. I think a lot of advertisers still feel considerable hesitancy around giving up that element of control.

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Advertising Retail Pop-Up Media 88

Digiday

DECEMBER 6, 2023

In addition to an explosion of social media posts unpacking the film’s themes, the entertainment and pop culture spheres buzzed with Barbie-focused hot takes. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Barbie’ painted the digital world pink, too.

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Digiday

MARCH 4, 2024

Capsules will be sold for 2,350 “Valorant” Points, or roughly $25, a pop. The items will remain on sale until September 10, 2024. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

JUNE 25, 2024

01 Introduction Retail media is marketers’ third-most used marketing channel, according to 2024 survey results from Digiday’s CMO Strategies series. However, retail media did see an increase in adoption from 2023 to 2024. That is the same position retail media held among marketing channels in last year’s report.

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Retail Pop-Up Media Marketing 81

Ad Monsters

APRIL 2, 2025

That changed in December 2024, when the FTC filed a lawsuit against Southern Glazers Wine and Spirits , the largest coast-to-coast distributor of wine and spirits. If thats the case, retail media could be in for a shake-up. The charge? Smaller retailers shouldnt pay more for the same products because they lack scale.

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Retail Media Manufacturing Pop-Up 52

Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. So how to survive in 2024 as a brand? Users want to see brands living up to their words and promises.

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Marketing Pop-Up ROI Media 52

Digiday

DECEMBER 18, 2023

Over the past 12 months, they feel they’ve proven TikTok’s value as an advertising channel for game developers, and they’re ready to expand on this aspect of the platform in 2024. TikTok has managed to generate some eye-popping engagement figures surrounding game launches in 2024. Continue reading this article on digiday.com.

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Pop-Up Marketing Audience Media 96

Oko

JUNE 5, 2024

In this blog post, we explain what the 2024 “Core Update” did, and how it changes things. The latest such update, the March 2024 Core Update, was a big one. Quick, AI-generated content has begun cluttering up search results in recent months, making it harder for users to find useful, relevant content in response to their queries.

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Pop-Up Audience SEO Media 52

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

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Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. They can partner with HR to include these in the 2024 goals for their team.

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Marketing Finance MarTech Pop-Up 134

Ad Monsters

OCTOBER 30, 2024

There’s data to back this up. But now in 2024, that number has plummeted to just 31%, according to Statista. Stats like these indicate that the era of irrelevant ads, autoplay videos, and pop-ups is over. And what about disruptive pop-up ads? On top of that, 40% of U.S.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Brid.tv

APRIL 2, 2025

Mid-roll ads are a type of instream video ads that show up during video playback (as opposed to pre-rolls , which play before, and post-rolls , which play after a video). Since they show up during the video the user is watching, they are quite effective in grabbing attention. Its no wonder that 59% of viewers find them more engaging.

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Video Ads Ad Ops Ad network Pop-Up 52

Ad Monsters

AUGUST 27, 2024

Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. Comscore’s State of Gaming 2024 report reveals that 62% of adults are now actively engaged in video gaming, with a significant portion playing across multiple platforms.

Advertising 105

Advertising Pop-Up Audience Entertainment 105

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) Some saw, and maybe still see, the CMP as an annoying pop-up. In 2023, five U.S.

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Pop-Up GDPR Cookies Ad Tech 113

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? OptinMonster OptinMonster is a conversion optimization tool that will help your team capture leads and grow its email list through targeted opt-in forms and pop-ups.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? OptinMonster OptinMonster is a conversion optimization tool that will help your team capture leads and grow its email list through targeted opt-in forms and pop-ups.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

Martech

APRIL 11, 2024

Higher-ups want us to do more with less (efficiency). With new free AI tools popping up weekly, “shadow AI” could become the new MOps headache. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Fuel for your marketing strategy. Business email address Sign up now Processing.

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Marketing Manufacturing Conversion Pop-Up 131

AdvertiseMint

JANUARY 24, 2024

In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. They give you the power to pick who sees your ads and when they pop up.

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Advertising Ad Exchange Pop-Up Demand Side Platform 52

Chief Martech

JULY 30, 2022

More than what Frans and I came up with in our 2022 martech landscape release in May. Up to 20% of the current martech landscape could churn before 2024. Two things pop out immediately from that chart: First, holy cats, the size of what the software industry is likely to grow to by 2050 dwarfs where we are today.

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MarTech Pop-Up Marketing Impressions 133

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Martech

APRIL 17, 2024

It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Fast-forward to 2024. Instead, let’s step up. Email: Business email address Sign up now Processing. The answer is, sadly, not much.

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Pop-Up MarTech Marketing Conversion 127

Martech

JANUARY 17, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution 2. Later, tackle processes involving multiple systems and workflows, eventually working up to more complex scenarios fueled by AI. Be a good collaborator and set them up for success. This is the “freedom” part. Baby steps lead to big productivity gains.

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Marketing Communications Pop-Up Shipping 127

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What Are the Benefits of Digital Out-of-Home?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

AdvertiseMint

JANUARY 17, 2024

What if I told you a simple Google Ads tweak can lead to more clicks and exposure in 2024? Well, buckle up because callout extensions might be the boost your campaigns need! Bigger ads take up more space and can push down other ads. Highlight Offers in Ads Callout extensions make your ads pop. Why Use Callout Extensions?

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Ad Click Shipping Pop-Up A/B Testing 52

Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% of total time spent with digital media in 2023 (up from 4.7% It seems like at every turn, there is something new, unpredictable and unfamiliar.

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Advertising Pop-Up Retail Real Estate 95

Martech

JUNE 13, 2024

But I hope you take some comfort in knowing anyone could end up on Email’s Most Wanted list. I often end up as the company’s email lawyer — an outsider with a fresh perspective and wider understanding of what’s happened in the digital messaging universe. Spam complaints didn’t blow up. Nobody got fired.

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Pop-Up Click Through Rate MarTech Retail 117

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

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Basis

JUNE 1, 2022

And not because of the new regulations popping up in Europe that will limit some of the hyper-granular targeting that has made social media such an appealing medium for advertisers. US digital video ad spend is projected to rise by over 25% this year to more than $76 billion and will surpass $100 billion by 2024.

Media 92

Media Advertising Pop-Up Video Ads 92

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. By 2024, US ad spend on the channel is expected to surpass $1 billion. Though it makes up only a small portion of total out-of-home ad spend (5.2%

Advertising 80

Advertising Demand Side Platform Pop-Up Audience 80

Rob Campbell

NOVEMBER 30, 2023

But here we are, ready to welcome 2024. The bad news is I have a few more posts in the can before we break up for the holidays. It’s the one, higher up in this post. It seems like yesterday we were spending December locked in our houses – told to not go outside for fear of getting or spreading COVID.

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Pop-Up Food 67

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

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Advertising Pop-Up Impressions Demand Side Platform 97