AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Ad Beat

AUGUST 23, 2024

The pop of the bottle opening. Read on to learn about their spending strategies, ad networks , publishers, and the creatives and landing pages they use to reach, engage, and convert audiences. And almost all went toward Google’s Display & Video 360 (DV360) network. The gentle glug-glug-fizz as you decant the golden liquid.

Food 81

Food Brand Awareness Audience Video Ads 81

Ad Beat

MARCH 28, 2024

It’s currently locked in a battle with Amazon Prime Video to be the biggest streaming platform in the US, while the likes of Max, Disney+, and Hulu are snapping at their heels. That’s hardly surprising — it’s a video platform, after all. Adbeat lets us single out Amazon’s Prime Video campaign, which had an estimated $6.3

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9%

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

illumin

FEBRUARY 20, 2024

Here’s a quick guide on how to step up your mobile advertising game. dollars by 2024. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024. Let’s face it: using our phones is second nature.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. Since native ads blend with organic content, users treat them like regular posts.

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Native Advertising Advertising Video Ads Machine Learning 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences.

Advertising 59

Advertising Video Ads Audience Impressions 59

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Let’s delve into the global ad tech trends that will shape the AdTech dynamics in the coming year.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Programmatic advertising on Meta Programmatic ads are popular on Meta.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

APRIL 19, 2024

Top Stories Netflix’s Ad Tier Grew by Two Thirds in Q1, but Scale Remains an Issue Netflix said its ad membership grew by 65 percent quarter-on-quarter in Q1 this year, following two quarters of similarly high growth, as it continues to scale its ad offering. Read more on VideoWeek. .

Media 52

Media Pop-Up Agency Advertising 52

Ad Monsters

FEBRUARY 3, 2025

Malvertising surged 10% in 2024, with forced redirects dominating attacks and over 70% of users now viewing online ads as untrustworthy, underscoring the urgent need for stronger ad security measures across the industry. The post Digital Advertising Malware in 2024: Lessons for 2025 and Beyond appeared first on AdMonsters.

Clickbait 65

Clickbait Advertising Pop-Up Impressions 65

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

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Social Advertising Advertising Conversion Media 82