Digital Remedy

OCTOBER 2, 2023

While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Martech

MAY 2, 2024

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. LG Ad Solutions also announced an improved browsing experience for its smart TVs. Roku announced new video ads to run on its home screen.

Audience 108

Audience Retargeting Ad Exchange Food 108

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. WordStream ) Native ads generate 53% more views than traditional display ads. ( billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Single Grain

FEBRUARY 21, 2024

In this post, we’ll delve into the impact that Amazon advertising can have on your business, as well as some of the ways we’ve been understanding the platform in 2024. They see a master-crafted ad for your product. That’s the power of display ads. 2) Engaging Videos that Grab Attention Everyone loves a good video.

Advertising 52

Advertising Retargeting Video Ads Retail 52

MNTN

DECEMBER 20, 2023

From awareness to retargeting your most loyal customers, CTV’s campaign structure options allow you to connect with different audiences (but we’ll get into the audience part more in a minute). Often, these have multiple campaign types, ad groups, and (of course) relevant ads within those groups to drive performance.

Marketing 52

Marketing Retargeting Audience Video Ads 52

Ad Monsters

APRIL 24, 2024

LW: It’s the perfect retargeting machine. Provide value with a helpful “how to” video ad and remarket to those who listened to it at a later time. Let’s say my friend John is watching a video about new cars in 2024. For example, we help people grow their businesses with targeted ads.

Education 52

Education Real Estate Entertainment Retargeting 52

Single Grain

JULY 14, 2023

Since short-form videos are concise, users can watch them on the go, during their lunch break, or scroll through many videos at once. This is why short-form video ads are here to stay – even after all these years. YouTube, TikTok, Instagram reels, Facebook, and even Snapchat have and are capitalizing on these ads.

Advertising 52

Advertising Video Ads Fashion Audience 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

MNTN

AUGUST 24, 2022

households will have a traditional MVPD subscription by 2024. vMVPD is an acronym that stands for Virtual Multichannel Video Programming Distributor. Performance TV takes traditional TV advertising to the next level by combining the dynamic medium of video ads with the detailed targeting and metrics-tracking of digital advertising.

Audience 52

Audience Retargeting Advertising Video Ads 52

Lemonads

JUNE 19, 2020

By 2024, this number is projected to reach a staggering $3 trillion and user penetration is expected to be close to 60% at that point. Build Retargeting Campaigns Facebook users willingly provide a huge amount of information about themselves. If your audience is not responding to your ads, you shouldn’t give up.

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Single Grain

JULY 18, 2019

By 2024, Zuckerberg wants to see the number of users in such Groups climb to one billion. How to Use Live Video (Facebook & Instagram) to Grow Your Business. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective.

Audience 111

Audience Banner Conversion Shipping 111

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

Single Grain

APRIL 25, 2022

Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section). When paired with an optimized post-click landing page , ads reach their full potential. Notable Clients: Adobe.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

NOVEMBER 14, 2023

On the Display Network, you can run static image ads, responsive display ads , and video ads optimized for clicks or engagement. You can also place ads in Gmail at the top of the user’s inbox. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 75

Social Advertising Advertising Conversion Media 75