Martech

JANUARY 9, 2025

A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. from spring 2024.

MarTech 116

MarTech ROI Communications Marketing 116

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% Unlike other recently hyped technologies (e.g., Many are also being asked to do more with less.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits.

Cookies 117

Cookies ROI Audience Agency 117

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. of total retail sales in February 2024 — down only 1.01% from the previous year. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up! Cross-channel attribution. And revenue from U.S.

Impressions 108

Impressions Retail ROI MarTech 108

Chief Martech

SEPTEMBER 26, 2024

The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. Data centralization/data capabilities and ability to actively measure ROI are tied for #4. (As Improved customer/digital experience is #2.

MarTech 115

MarTech ROI Marketing 115

Martech

JULY 16, 2024

Targeting the right audience leads to higher ROI. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Pipeline 360 sees a number of advantages from doubling down on first-party rather than third-party data: Customized targeting rather than advertising to generic segments.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 123

ROI MarTech Marketing Agency 123

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. A 2024 survey of U.S. Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista.

SEO 137

SEO Marketing ROI MarTech 137

Martech

JULY 19, 2024

You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 SMB products are growing.

MarTech 112

MarTech Marketing Agency ROI 112

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Here’s why: Marketing impact can be a double-edged sword.

ROI 117

ROI Finance Brand Awareness Conversion 117

AdExchanger

DECEMBER 7, 2023

million households are set to move exclusively to streaming by 2024. With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger.

ROI 111

ROI Advertising 111

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Media 142

Media Marketing Audience Machine Learning 142

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Advertising 101

Advertising Marketing Retail Agency 101

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 102

Media ROI Marketing 102

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. The medium is so pervasive today that it encompasses over 90% of US digital display ad spending and its share is expected to increase incrementally through 2023 and 2024. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 90

ROI Advertising Brand Awareness Cookies 90

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.)

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Marketing 128

Marketing Cookies Machine Learning MarTech 128

Martech

JANUARY 23, 2025

And what happened to the massive AI improvements we were promised for 2024? We solve the problem of attribution and ROI Nope. Were still a long way from being able to directly attribute results to multichannel campaigns or determine the exact ROI for a particular activity. Has AI already hit its capability ceiling?

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

JULY 15, 2024

Return on Investment (ROI): Compare the revenue generated by new customers and loyal customers against the respective acquisition and retention costs. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions. Now it’s your turn to give MarTechBot a try.

ROI 111

ROI MarTech Conversion Rate Marketing 111

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Conversion 125

Conversion Communications Marketing ROI 125

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. of company revenue in 2024 , down from 9.1% This disconnect even extends to premium advertising spots like the Super Bowl. Marketing budgets fell to 7.7% of total marketing spend.

Media 109

Media Retail Advertising Cookies 109

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Marketers are drilling into ROI, contract terms, spend and functionality. The post Here’s what happened at B2BMX 2024 appeared first on MarTech.

Impressions 113

Impressions MarTech Entertainment ROI 113

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B Testing 119

A/B Testing MarTech Conversion Marketing 119

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Communications 119

Communications ROI Marketing Conversion 119

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I knew he had it.

Marketing 104

Marketing Finance ROI Conversion 104

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. AI will be a huge marketing trend in 2025, as it was already in the second half of 2024.

Marketing 98

Marketing ROI Pop-Up Media 98

Martech

MARCH 17, 2025

Every company is trying to consolidate its tech stack to eliminate redundancies and wasted spend, ensure platforms are fully utilized, and provide clear, defensible ROI. While this reflects the growing sophistication of marketing, it also raises critical questions about efficiency and effectiveness.

Marketing 106

Marketing MarTech ROI Media 106

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Dig deeper: How to align sales and marketing for revenue growth Your 90-day plan: From budget defense to value offense You can keep fighting budget battles the old way: Defending last year’s spending, pleading for resources and promising eventual ROI.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

AUGUST 1, 2024

link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. The loop has been closed.

MarTech 108

MarTech Audience ROI Media 108

PubMatic

SEPTEMBER 19, 2023

Commerce media ROI is (mostly) positive While the ROI for commerce media has been mostly positive, retailers have had varying degrees of success, with more being gained through long-range strategic thinking versus short-term revenue gain motivations. For more insights, please see the full study here.

Media 104

Media Retail ROI Advertising 104

Martech

OCTOBER 9, 2024

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

Real Estate 117

Real Estate ROI Education Healthcare 117

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. These tools help track ROI and create valuable first-party data for future marketing efforts. ” Yes, I know. But SoLoMo has become the backbone of modern event promotion. Industry reports reveal that in-person business events grew 40.3%

Marketing 108

Marketing Finance ROI Media 108