Ad Monsters

OCTOBER 5, 2024

Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. Google leads open internet gross ad spend projections for 2024, with The Trade Desk and Amazon DSP right behind them. Chris emphasized how ads.txt bloat has become symptomatic of this congestion.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

JANUARY 3, 2024

Its untapped search advertising potential (which it will no doubt try to harness amidst hints that an IPO could be around the corner) makes Reddit a worthy channel for advertisers to, at the very least, keep an eye on. . -- Social fragmentation and privacy-friendly marketing are just two of the trends shaping the marketing landscape today.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

VideoWeek

SEPTEMBER 20, 2024

The standards are open for public comment until 1st November 2024. The Court mostly agreed with the ruling but annulled the fine, arguing that the Commission had not demonstrated that Google’s practices had deterred innovation, strengthened its dominant position for online search advertising, or harmed consumers.

Retail 52

Retail Agency Media Ad Tech 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section).

Agency 52

Agency Marketing A/B Testing ROI 52

VideoWeek

JUNE 2, 2023

German Regulator Warns of Google’s Ad Dominance German competition authority Bundeskartellamt has found that Google holds an “extraordinarily strong market position with regard to practically all relevant services” in online advertising. And Denstu’s outlook was weak for TV, estimating a 3.1 Read more on VideoWeek.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

VideoWeek

JANUARY 19, 2024

The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain. Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. percent and 0.7

Non-Profit 52

Non-Profit Media Agency Audience 52

Digiday

APRIL 1, 2025

Being small and less data-dependent arent always selling points for attracting search advertisers. Since introducing search ads in 2024, Brave has courted big brand budgets, pitching itself as the place to squeeze out incremental gains beyond Googles well-trodden turf.

Advertising 74

Advertising Search Advertising Media Marketing 74

Basis

FEBRUARY 28, 2025

THE CONTEXT: Pinterest has been working to ride the growing wave of shoppable social media for years now, releasing several new product features and advertising opportunities. The platforms efforts appear to be paying off, with Q3 2024 revenue increasing by 18% year over year. from May 2023 to May 2024.

Social Advertising 75

Social Advertising Advertising Conversion Media 75

VideoWeek

JANUARY 17, 2025

The social media giant housed 72,000 employees as of September 2024, meaning 3,600 staff could be cut. The trio of companies unveiled Venu Sports in February 2024, and was immediately hit by an antitrust lawsuit from FuboTV, a rival sport streaming service, throwing Venus future into question. DAZN doubled its monthly price to 39.99

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52